British Council
Learn how we supported the British Council with a global deployment of HubSpot Marketing Hub.
HubSpot Implementations
Marketing Strategy & Tech
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Despite having no technical background, Ben de Grouchy, CEO, knew that for ecruit to succeed he needed a new online presence that would build his new brand from scratch, including a website and an integrated applicant tracking system.
ecruit’s website needed to be search-engine-optimised, as well as include high-quality content, lead-capture functionalities, and user-orientated features (including a job board integration) to drive lead generation, improve the user experience (UX), and facilitate lead data capture. Huble used a Growth-Driven Design (GDD) process to rapidly brand and launch ecruit into the enormously crowded UK recruitment marketplace. The team provided a full-service inbound marketing plan, starting with the design of the ecruit logo and brand identity.
Keyword research was then deployed to create an SEO sitemap, and the website was built and launched within three months, based around a HubSpot CMS developed website, HubSpot marketing automation, and sales enablement. Huble then built an additional ten pages per quarter, further expanding ecruit’s website and allowing them to target additional industries and facilitate new service offerings.
Please pardon any old branding. This video was recorded before The B2B Marketing Lab & MPULL merged to form Huble Digital.
"In the first we months, we've had six large customers come purely through the HubSpot and content marketing route. One of these customers has bought from us three times, and another twice. Our content and inbound marketing system is helping us find leads who are turning into repeat customers."
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