Showcasing OSRAM's superior products & expertise

Learn how Huble created an immersive and dynamic magazine to showcase OSRAM’s lighting products and expertise.

How do we tell the world about our innovations?

OSRAM was searching for a dynamic medium to showcase their innovative lighting products and expertise. 

They needed help developing and then creating bold content that would grab attention and drive awareness — without steering too far away from their brand guidelines.

Shining a light on OSRAM'S cutting-edge products

Huble was engaged to develop a versatile, dual-language (German and English), online magazine that supported a full range of interactive elements, that could also easily be adapted for print.

After working with OSRAM to define the themes, Huble planned the specific content and formats and crafted articles that resonated with OSRAM’s target audiences. After creating the content, the Huble team designed and executed the magazine’s layout.

The result was MORE — a slick publication combining storytelling and product marketing.

The magazine has been published online, as a PDF download and as a high-quality, printed customer magazine.

“We needed interactive content to help our audience experience our products.”

From setting the mood to enabling touchscreen technology, lighting plays a near-universal but often under-appreciated role in everyday life. 

OSRAM needed content that could help readers experience and appreciate their products. 

Our magazine achieved this by sharing fascinating and diverse stories that presented technical information in an engaging way.
Bespoke Team Images 18

Adding that ‘Wow’ factor

As MORE was primarily a digital publication, we blended technology and multi-media like animations, embedded videos, and pop-ups to create immersive reading experiences. To drive engagement, Huble ensured that all content was SEO optimised.

For added ‘wow factor,’ the Huble team implemented the responsive design using HTML5, CSS3, Javascript and jQuery.
Silvia Nagyova
Silvia Nagyova
Marketing Manager

“Excellent content creation, creativity and understanding of technically complicated topics. No unnecessary questions, always to the point. These people are top professionals.”

Meet the team that made it happen

Huble’s Munich-based team of designers, developers, marketing consultants and writers worked closely with OSRAM’s German team to create MORE magazine.    

Huble impressed more than OSRAM: the work won the Silver Stevie® in the category “Best Web Editorial / Best Web Content” in the German Stevie Awards 2018.
Bespoke Team Images 13-1

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