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AirPlus
How Huble joined forces with AirPlus International to transform regional efforts into a cohesive, well-trained global marketing operation
HubSpot Implementations
Marketing Strategy & Tech
Website Design & Development
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Crafting engaging campaigns and enhancing website UX for Chouffe's success
Chouffe is a Belgian beer of the Duvel Moortgat brewery group. The Chouffe brewery created by Pierre Gobron and Chris Bauweraerts in Achouffe in the Belgian Ardennes in the late 70's, brews 8 different beers, all of them represented by elves.
The Chouffe brewery and its elf Marcel have been around for years and have succeeded in creating a real Chouffe-fans community through frequent communication actions.
With the aim of expanding their community, Chouffe launched the "Chouffe Around The World" contest in 2020.
To participate, players buy a Chouffe beer, enter the code of the bottle on the website and answer a tie-breaker question. The winner gets a hot air balloon ride.
They partnered with Huble for the second time to boost their reach and increase participation.
How Huble joined forces with AirPlus International to transform regional efforts into a cohesive, well-trained global marketing operation
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