Truly Understand Your Customers’ Needs

Expert target audience development that goes beyond out-dated buyer personas. 

Accurate target audiences helps you connect directly with potential customers and tailor your marketing strategies effectively

Having a thorough understanding of your target audience and the needs of your personas is critical for the development of an effective marketing strategy. 
Our target audience development helps you gain a deep understanding of your customers’ need states, providing you with the insights required to deliver real value to your audience.
Bespoke Team Images 18

Unlocking customer insights through personal interviews

Understanding the heart and soul of your customer's needs, motivations, and perceptions of your brand is key. Our customer interviews are designed to provide this insight by conducting targeted interviews with a broad spectrum of your audience, including prospects, existing customers, and those who have churned.
We tailor each interview to align with your specific objectives and take the insights gathered to validate assumptions and highlight new opportunities for engagement, product development, or marketing strategies.
customer insights

Gathering Internal Perspectives for Unified Brand Vision

In large-scale rebranding or change projects, securing buy-in and aligning the vision across your organisation's stakeholders is critical. Our stakeholder surveys provide custom surveys that explore your internal stakeholders' perceptions, ideas, and expectations. 
By sharing the survey across various departments and levels of seniority, we capture a holistic view of internal sentiment and alignment with the project's goals. Finally, we analyse the feedback to identify common themes, concerns, and suggestions that can inform the project's direction and implementation strategy.
Brand Vision

Transforming Data into Strategy

The culmination of customer interviews and stakeholder feedback is a treasure trove of data that, when expertly analysed, can reveal pivotal insights for your business. Our thematic analysis and report presentation include exploring your data to identify key themes, trends, and insights from customer interviews and stakeholder surveys. 
We then compile the findings into a comprehensive report that presents the data and offers in-depth feedback and actionable recommendations. These insights ensure that your future marketing initiatives and strategic decisions are grounded in solid evidence, enhancing the effectiveness of your efforts and the resonance of your brand with its target audiences.
Transforming Data into Strategy

Connect with your audience. Discover their pain points.

From target audience discovery workshops to SEO validation of assumptions, customer interviews, and the creation of persona documentation, we can assist you at all stages of target audience and persona development.

Connect with your personas

Award-winning HubSpot marketing agency

Seek Evolution

Our tagline of “Seek Evolution” showcases the way we think. We aren’t content at just implementing HubSpot, we want to constantly push the boundaries and help you evolve your business on the platform.
B2B Agency of the Year nominee (UK Agency Awards)
The UK Agency Awards are an esteemed recognition that celebrates exceptional agencies, campaigns, and talent in the United Kingdom. Our nomination in the B2B Agency of the Year category is thanks to our continued growth and customer success in this period. 
Best Marketing Campaign nominee (UK Agency Awards)
Our nominated work for the UK Agency Awards centres around our innovative campaign, "Human vs AI," developed in collaboration with GfK, Germany's largest market research company. 
Impact Award winner (HubSpot Impact Awards)

We were a winner in the Product Excellence category in HubSpot’s Q4 2022 Impact Awards. HubSpot, a leading CRM platform for scaling companies, uses the award to recognise members of its Solutions Partner Program who go above and beyond to help their customers grow better.

Best in class




locations worldwide


years experience

Marketing success stories

Addvision Case Study


AddVision's success story: How Huble’s lead generation campaigns & centralised marketing automation achieved an 800% surge in monthly leads.

Marketing Strategy & Tech

Bouygues Immobillier Case Study

Bouygues Immobilier

Discover how Huble leveraged social media prowess & enhanced user experience to generate leads and soar conversion rates for Bouygues Immobilier.

Marketing Strategy & Tech

Chouffe Case Study


Learn how Huble boosted Chouffe’s community growth through an engaging contest.

Marketing Strategy & Tech

EMF Case Study-min

European Mortgage Federation (EMF)

Learn how Huble streamlined EMF/ECBC's operations, centralised communication, and increased engagement with HubSpot.

HubSpot Implementations

Gnosis Case Study-min


Learn how Huble empowered Gnosis with HubSpot, digital transformation, and data-driven marketing to boost efficiency and reduce lead times.

Marketing Strategy & Tech

HubSpot Implementations

Latour Petit Case Study

Latour & Petit

Learn how Huble helped Latour & Petit achieve an astounding 860% growth in monthly leads.

Marketing Strategy & Tech

Ecruit Case Study-min


Find out how we helped recruitment consultancy, ecruit, to grow in its first year with HubSpot onboarding, website development & Inbound Marketing support.

Marketing Strategy & Tech


D178_E178  Wolters Kluwer Case Study-min

Wolters Kluwer

Find out how we empowered the team at Wolters Kluwer, a Financial Publisher & Software Vendor, to build & deliver their own marketing campaigns in HubSpot.

Marketing Strategy & Tech


Rohit Khatua
Rohit Khatua
Marketing Manager, IndiaPlanet Smart City

“The team at Huble has been a big part of our growth journey as we started to map our customer segments based on their need buckets. Huble held several workshops to align with our knowledge of the market, crafted the key buyer personas, created lead funnel workflows, and a complete content management algorithm as well. Their work has been of tremendous assistance to us in documenting our own focus areas for work on the customer front, as a marketing team. Always positive, ready-to-help and well-versed in market understanding - that's Huble.”

Ready to re-analyse your target audience?

Get in touch with our team today to get started.

Book a persona strategy session

Take the next step and book a persona strategy call with our team, simply click one of the team members below and book a meeting at a time and day that suits you. Once booked, you’ll receive a calendar invite with a Zoom link to join the call. This call will usually be around 15/30 minutes of discovery around your specific challenges, current target audience needs, and how we can help.