Knight Frank
Find out how the Huble team helped Knight Frank use HubSpot to give marketing and key business units a unified view of its customer data.
HubSpot Implementations
Accurate target audiences helps you connect directly with potential customers and tailor your marketing strategies effectively
Having a thorough understanding of your target audience and the needs of your personas is critical for the development of an effective marketing strategy.
Our target audience development helps you gain a deep understanding of your customers’ need states, providing you with the insights required to deliver real value to your audience.
Unlocking customer insights through personal interviews
Understanding the heart and soul of your customer's needs, motivations, and perceptions of your brand is key. Our customer interviews are designed to provide this insight by conducting targeted interviews with a broad spectrum of your audience, including prospects, existing customers, and those who have churned.
We tailor each interview to align with your specific objectives and take the insights gathered to validate assumptions and highlight new opportunities for engagement, product development, or marketing strategies.
Gathering Internal Perspectives for Unified Brand Vision
In large-scale rebranding or change projects, securing buy-in and aligning the vision across your organisation's stakeholders is critical. Our stakeholder surveys provide custom surveys that explore your internal stakeholders' perceptions, ideas, and expectations.
By sharing the survey across various departments and levels of seniority, we capture a holistic view of internal sentiment and alignment with the project's goals. Finally, we analyse the feedback to identify common themes, concerns, and suggestions that can inform the project's direction and implementation strategy.
Transforming Data into Strategy
The culmination of customer interviews and stakeholder feedback is a treasure trove of data that, when expertly analysed, can reveal pivotal insights for your business. Our thematic analysis and report presentation include exploring your data to identify key themes, trends, and insights from customer interviews and stakeholder surveys.
We then compile the findings into a comprehensive report that presents the data and offers in-depth feedback and actionable recommendations. These insights ensure that your future marketing initiatives and strategic decisions are grounded in solid evidence, enhancing the effectiveness of your efforts and the resonance of your brand with its target audiences.
Connect with your audience. Discover their pain points.
From target audience discovery workshops to SEO validation of assumptions, customer interviews, and the creation of persona documentation, we can assist you at all stages of target audience and persona development.
Rohit Khatua
Marketing Manager, IndiaPlanet Smart City
“The team at Huble has been a big part of our growth journey as we started to map our customer segments based on their need buckets. Huble held several workshops to align with our knowledge of the market, crafted the key buyer personas, created lead funnel workflows, and a complete content management algorithm as well. Their work has been of tremendous assistance to us in documenting our own focus areas for work on the customer front, as a marketing team. Always positive, ready-to-help and well-versed in market understanding - that's Huble.”
Book a persona strategy session
Take the next step and book a persona strategy call with our team, simply click one of the team members below and book a meeting at a time and day that suits you. Once booked, you’ll receive a calendar invite with a Zoom link to join the call. This call will usually be around 15/30 minutes of discovery around your specific challenges, current target audience needs, and how we can help.
