GfK
Learn how GfK established itself as an AI thought leader through an innovative & fun AI-powered campaign featuring a debate between ChatGPT & GfK’s CMO.
Marketing Strategy & Tech
Creative
There are no results
We help companies build brand strategies so they can dominate their markets for years to come.
Effectively communicating your value proposition, tone, and brand descriptors to your target audience is critical. With our brand strategy services, built on the HubSpot platform, you can refine your value proposition and ensure that it is communicated across channels consistently.
Our brand strategy consultancy assists with the creation of dynamic documentation of your “reasons to believe” and brand messaging pillars, so you can ensure that your marketing team can effectively communicate your brand's value proposition, capture your target audience's attention, and increase the speed at which marketing initiatives are developed.
Based on a comprehensive brand audit, we develop your brand’s new identity, including its mission, vision, values, personality, and tone of voice.
Additionally, we create a cohesive visual identity and messaging strategy that aligns with your new brand identity.
Finally, we assist in the strategic planning and execution of your rebranding launch, ensuring consistent application across all touchpoints all while managing your stakeholder expectations to ensure a smooth transition to your new brand.
After developing a comprehensive plan to integrate the brands involved in the merger or acquisition, we focus on aligning the organizational cultures to ensure a unified brand identity and smooth integration of teams.
Next, we craft internal and external communication strategies to manage stakeholder expectations and maintain brand loyalty throughout the transition process. If necessary, our services include all aspects of rebranding, as outlined above, to ensure a successful relaunch of the combined entity.
Finally, we conduct market analysis post-merger or acquisition to adapt the branding and marketing strategies according to the new market dynamics and opportunities.
Employees
locations worldwide
years experience
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