Huble is proud to announce a strategic partnership with Demandbase, a leader in account-based marketing technology.
This collaboration brings together Demandbase’s AI-driven account intelligence with Huble’s deep expertise in HubSpot solutions and enterprise ABM strategy.
By combining powerful intent data, CRM integration, and strategic consulting, the partnership is designed to help organizations with complex sales cycles prioritize high-value accounts, accelerate engagement, and drive measurable growth.
With an aligned approach to technology, data, and execution, Huble and Demandbase are setting a new standard for enterprise go-to-market strategies.
Better together: Huble, HubSpot, and Demandbase
Each platform in this partnership brings unique strengths, but it’s the combination, enabled by Huble, that creates a comprehensive and scalable ABM solution.
When integrated effectively, HubSpot and Demandbase complement each other across the entire revenue engine, from early engagement to closed-won deals.
HubSpot provides the foundation:
- A leading CRM and marketing automation platform
- Deep visibility into inbound engagement
- Robust automation, campaign tracking, and reporting capabilities
Demandbase adds advanced ABM intelligence:
- AI-powered intent signals and predictive analytics
- Dynamic targeting and personalized advertising
- Identification of high-fit accounts not yet in the CRM
Huble ensures the strategy works in practice:
- Aligns systems, data, and teams through expert implementation
- Builds scalable processes that drive consistent ABM performance
- Bridges the gap between tools and outcomes with consulting, onboarding, and enablement
This partnership is especially effective for organizations operating in complex B2B environments, where long sales cycles, multiple decision-makers, and evolving buyer journeys demand precision, alignment, and agility.
Solve critical ABM challenges with Huble and Demandbase
Identifying in-market accounts, engaging them with relevant messaging, and maintaining alignment between marketing and sales teams can be difficult without the right tools and processes in place.
The Huble and Demandbase partnership addresses these key challenges:
- Account identification and prioritization: Traditional account lists often lack real-time insights into buying behavior. Demandbase’s AI-driven intent signals reveal accounts actively researching solutions, allowing teams to prioritize engagement based on actual market activity.
- AI transparency and trust: As organizations increasingly rely on AI-powered tools to guide strategic decisions, transparency becomes essential. Understanding why an account is flagged as high-intent or how targeting recommendations are generated helps build trust across marketing and sales teams. Huble supports clients in interpreting AI outputs and setting clear expectations around model accuracy and application, ensuring that teams act on insights with confidence and accountability.
- Disconnected technology stacks: Fragmented systems can slow down ABM execution and create visibility gaps. By integrating Demandbase’s targeting capabilities with HubSpot’s CRM and marketing automation, Huble creates a unified tech ecosystem that supports faster, more coordinated campaigns.
- Limited visibility across teams: Without shared insights, marketing and sales teams often operate in silos. The integrated approach consolidates engagement data and intent insights into HubSpot, enabling synchronized workflows and a single source of truth for account activity.
Through this partnership, organizations are equipped to move beyond static account lists and generic outreach, enabling dynamic, insight-driven engagement that accelerates pipeline generation and shortens sales cycles.
A unified ABM workflow: from intent to impact
The integration of Demandbase and HubSpot, supported by Huble’s strategic expertise, creates a streamlined ABM workflow designed to drive measurable results at every stage of the buyer journey. The combined solution enables organizations to transition from reactive marketing to a proactive, data-driven approach.
The unified ABM process follows three core stages:
1. Find and prioritize high-intent accounts
Demandbase identifies previously unknown in-market accounts using AI-driven intent signals and enriches existing account lists with data to highlight those actively researching relevant solutions. This AI-powered approach ensures that marketing and sales teams focus their efforts on the accounts with the highest likelihood of conversion, rather than wasting time on low-potential leads.
By combining these intent signals with historical data, Huble helps organizations uncover valuable accounts that may otherwise have been overlooked, ensuring a more targeted and efficient ABM strategy.
2. Engage and nurture through multi-channel campaigns
HubSpot captures inbound engagement, website visits, content downloads, and campaign interactions, while Demandbase enhances outreach with personalized advertising and targeting.
This coordinated effort delivers consistent, tailored messaging across multiple channels, increasing engagement and brand relevance. While automation plays a critical role in scaling ABM, over-reliance on automated workflows can lead to impersonal, generic outreach that disengages buyers, especially in complex B2B environments where relationships and relevance matter.
Huble helps organizations strike the right balance by designing campaigns that leverage automation for efficiency while preserving the authenticity of personalized touchpoints. Messaging is tailored not only to account-level needs but also to individual stakeholders within the buying group, ensuring each interaction feels timely, relevant, and human.
3. Activate sales with real-time insights
HubSpot CRM, combined with Demandbase’s insights, provides sales teams with a comprehensive view of account behavior and intent. Huble optimizes this by setting up workflows, alerts, and reporting to help engage the right accounts at the right time.
Huble also incorporates health scoring models, like HubSpot lead status and Demandbase engagement minutes, to prioritize accounts showing real buying intent. By tracking behavior across buying groups, sales teams gain insights into collective signals, ensuring outreach is aligned with the decision-making process.
This structured approach transforms account engagement from a series of isolated activities into an integrated, strategic motion, resulting in faster deal cycles, higher conversion rates, and stronger marketing and sales alignment.
Advancing Enterprise ABM with Huble and Demandbase
As marketing and sales strategies evolve, so too must the technology and expertise supporting them. The partnership between Huble and Demandbase brings together best-in-class platforms and strategic execution to meet the growing demands of modern, account-based growth.
With HubSpot at the core, Demandbase enhancing targeting precision, and Huble ensuring seamless integration and execution, this collaboration creates a powerful foundation for enterprise ABM strategies that deliver measurable results.
One of the cornerstones of ABM success is data quality. By enriching account data, teams gain access to the most accurate and up-to-date information, enabling them to make more informed decisions. Enriched data allows organizations to focus on the right decision-makers, those with real buying authority, shifting away from generic outreach to more targeted, impactful engagement.
Moreover, whitespace analysis and territory insights allow organizations to uncover hidden opportunities within existing accounts or untapped regions. By identifying gaps in coverage or overlooked prospects, companies can strategically prioritize and target areas with the highest potential for growth, ensuring their ABM efforts are both precise and scalable.
This comprehensive, data-driven approach to ABM not only boosts efficiency but also drives greater alignment across marketing and sales teams, resulting in a more cohesive revenue lifecycle.
With Huble’s expert implementation and ongoing consulting, you can quickly reap the benefits of a comprehensive ABM strategy, including:
- Quick wins: Achieve early success by identifying high-intent accounts, automating initial outreach, and fostering faster alignment between marketing and sales teams.
- Streamlined processes: Get up and running swiftly with expert onboarding, ensuring your tech stack is fully integrated and your workflows are efficient.
- Actionable insights: Tap into valuable intent data and buyer signals to prioritize accounts actively researching solutions, allowing for smarter, more effective engagement from day one.
Book your strategy call today and start aligning your tech and teams for a unified, results-driven ABM strategy.
