![British Council case study](https://213255.fs1.hubspotusercontent-na1.net/hub/213255/hubfs/HUBLE%20WEBSITE%202024/All%20Case%20Studies/Case%20Study%20HubDB%20Thumbnails/British%20Council%20case%20study.png?width=952&height=635&name=British%20Council%20case%20study.png)
British Council
Learn how we supported the British Council with a global deployment of HubSpot Marketing Hub.
HubSpot Implementations
Marketing Strategy & Tech
There are no results
Empowering a business school’s marketing department with a custom tool to import Microsoft Dynamics CRM data into HubSpot.
The business school is part of a college in London that’s a global leader in science and technology. The college offers MBA, Masters, PhD, and selected undergraduate courses.
It's marketing team was using HubSpot Marketing Hub for their communications, however, the sales team was established on Microsoft Dynamics 365, resulting in them working in silos and unable to strategically market to clients based on their sales journey.
To enable targeted marketing to prospective candidates, the business school needed their application management system and their marketing engine to communicate with one another without a complete system integration.
The team wanted to explore alternative solutions to a system integration to bring the sales information into HubSpot as deals.
The native HubSpot importer tool was looked into, however, it fell short of their need to import the same deal record multiple times without creating duplicate deals in HubSpot.
To solve this challenge, a custom importer for HubSpot was built by our in-house developers.
The importer allows a large number of deals to be imported into HubSpot.
As the records pass through the importer, their unique MS Dynamics ID is recorded and matched with the newly created unique HubSpot deal ID.
This mechanism allows the importer to pick up which new deals to create and which existing deals to update.
“We worked with Huble to identify and resolve a major data importing issue in our HubSpot instance. The team at Huble supported us as we worked through the layers of the issue to identify the root cause rather than a quick fix. This was key to ensuring we were confident in the integrity of the data and allowed us to put into place a longer-term solution. The team were always on hand to support, engage and listen which made it a more collaborative effort. We are now in a much stronger position to be able to use HubSpot to achieve our engagement goals.”
Learn how we supported the British Council with a global deployment of HubSpot Marketing Hub.
HubSpot Implementations
Marketing Strategy & Tech
Learn how Huble's HubSpot implementation and inbound marketing strategy brought 49 leads and 41 justice demands for uLaw.
HubSpot Implementations
Marketing Strategy & Tech
Learn how Huble empowered a business school’s marketing department with a custom tool to import Microsoft Dynamics CRM data into HubSpot
Marketing Strategy & Tech
Learn how we built a successful university's first digital marketing strategy
Marketing Strategy & Tech
Find out how we helped White Lodge to increase bookings for tours of its International Preschool & Kindergartens in Singapore & Malaysia, by over 100%.
Marketing Strategy & Tech
Creative