Using content to drive new leads

We helped CaseWare to deploy inbound marketing best practices while implementing an extensive content marketing strategy. 

How can we ensure our content is actually generating leads?

CaseWare’s software is widely used throughout the corporate sector (including by four of the top five accounting firms) for the preparation of final accounts and corporation tax filing.

However, CaseWare’s marketing team wanted to expand the business’ influence and generate more leads. To that end, they wanted to run comprehensive content marketing campaigns to generate a greater volume of leads through the website and deploy HubSpot in the process.

Building high-quality, targeted content

Huble Digital helped CaseWare to define their buyer personas and develop a comprehensive content strategy around topics that would help their prospects solve a specific problem. 

The team assisted CaseWare in developing a regular content programme – delivering case studies, eBooks, blogs and social media material. High-quality assets were gated and calls-to-action (CTAs) were included throughout to capture prospect data. Thanks to this regular blogging programme and SEO, not only has CaseWare improved their website’s overall ranking on search engines, they’ve also increased their website traffic and enquiries.

“We needed high-quality content to attract website visitors and generate leads.”

CaseWare was struggling with low lead generation. They were in the process of redesigning their website and required a stream of high-quality content that would attract website visitors and enable engagement. 

While there were plenty case studies and blogs detailing industry news and charity activity on CaseWare's website, there was a lack of in-depth eBooks and articles that could be gated behind a form. By using HubSpot, there was an opportunity to capture data from prospects via forms gating content, which would enable CaseWare to convert leads and build a better picture of their prospects.
Bespoke Team Images 18

Implementation

To successfully grow, Caseware needed to employ HubSpot to help drive website visitors and quickly and efficiently capture leads to pass on to its sales teams.

With the creation of gated content, HubSpot allowed CaseWare to capture data from prospects via forms to help them better understand their buyer personas and guide future content creation. HubSpot was also crucial in CaseWare hosting and analysing their content to transition it to a highly analytical and measurable inbound marketing strategy.

Stats

8

Engaging eBooks created to drive new leads

34

Blogs to transform the success of content marketing activity

2147

Social clicks generated
Shez Hamill
Shez Hamil
Sales & Marketing Director

“The team at Huble Digital have helped us to build and execute a content strategy that targets all of our key audiences with engaging and informative content, as well as highlight key HubSpot best practices for promoting our content on the website.”

Introducing the team behind the scenes

The Huble Digital HubSpot and content teams made this project a major success — they were instrumental in the creation of CaseWare’s inbound marketing campaigns and supporting collateral (blogs, eBooks, landing pages and so on). 

The team also shared their combined knowledge and expertise with the CaseWare marketing team, enabling them to utilise HubSpot and inbound marketing methodology to their fullest extent.
Bespoke Team Images 13-1

Related Customer Stories

Hawksford Case Study

Hawksford

How Huble and Hawksford streamlined systems and enhanced Hawksford’s online presence.

Website Design & Development

Airplus Case Study

AirPlus

How Huble joined forces with AirPlus International to transform regional efforts into a cohesive, well-trained global marketing operation

Marketing Strategy & Tech

Website Design & Development

HubSpot Implementations

Zivver Case Study

Zivver

Discover how Huble empowered Zivver to transform their SEO strategy and optimise their website for conversions

SEO & Paid Media

Website Design & Development

GfK_ Human v AI Case Study-min

GfK

Learn how GfK established itself as an AI thought leader through an innovative & fun AI-powered campaign featuring a debate between ChatGPT & GfK’s CMO.

Marketing Strategy & Tech

Creative

Atlas HXM Case Study

Atlas HXM

Learn how Atlas HXM revolutionized their sales process management with innovative HubSpot and DealHub solutions.

Sales & Revenue

HubSpot Implementations

EMF Case Study-min

European Mortgage Federation (EMF)

Learn how Huble streamlined EMF/ECBC's operations, centralised communication, and increased engagement with HubSpot.

HubSpot Implementations

Retail Software Solution Case Study

Retail Software Solution

Learn how Huble reworked and optimised Google Ad campaigns and paid media strategy to generate more high quality leads — at lower cost for a retail software provider.

SEO & Paid Media

GC Pay Case Study-min

GCPay

Learn how Huble helped GCPay drive growth through innovative digital marketing strategies including ABM, SEO-driven content creation & conversion optimisation.

Marketing Strategy & Tech

SEO & Paid Media

ISOS Case Study-min

Isos

Find out how the Huble team helped Isos Technology refresh their visual branding and design a new website that highlights their services and increases conversions.

Website Design & Development

OAG Case Study

OAG

Find out how the Huble team helped OAG rebuild and optimise their homepage and drive revenue through their website.

Marketing Strategy & Tech