
Whitetail Properties
Learn more about Huble's impact on Whitetail Properties' sales and marketing operations.
Sales & Revenue
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Interprefy, a leading provider of live interpretation services, found itself grappling with a situation that many companies would consider a blessing: too many leads.
Their services were in high demand, generating a massive influx of inquiries from companies across industries and sizes. However, this abundance created its own set of challenges. The sales team struggled to manage the overwhelming volume, spending more time sorting through unqualified leads rather than focusing on high-value opportunities.
The situation was unsustainable. To cut down the noise, Interprefy tried increasing friction on a form level, with many of the qualification questions asked upfront. However, that was detrimental to the brand experience and conflicted with the company’s friendly and supportive tone of voice. It risked alienating valuable leads in the process and a change was needed.
“We had so many leads coming through that it became a bottleneck for our sales team,” explains (xyz). “Our reps were overwhelmed, struggling to identify which leads were worth pursuing. The sheer volume was drowning out the quality.”
“The sheer volume of leads was overwhelming for our sales team, and we realized that without a change, we risked missing out on quality opportunities. We needed something to help us separate the signal from the noise, and that’s where the AI agent idea came in.”
Faced with the challenge, Interprefy led a bold shift in approach, exploring the use of AI-powered agents to reimagine lead handling, with Huble supporting CRM automation via HubSpot.
The vision? To help the sales team save time and focus on high-value prospects by effectively ‘hiring’ a team of AI agents to handle lead qualification, while providing a better, frictionless brand experience.
The goal of the pilot was clear: validate the technology’s reliability, assess audience acceptance, and prove its ROI. The pilot combined Interprefy’s AI-led engagement layer with CRM automation to create a smoother, more scalable qualification journey.
For the pilot phase, we chose to run an A/B test between the long form that was already live and the shorter version backed by AI outreach. When a lead filled out a form on Interprefy’s website, their details were automatically captured in HubSpot.
Only critical form fields were used for the shorter version, to ensure that in case the AI Calls weren’t completed, the qualification was still possible. Next, Ask Breeze helped with enriching key properties based on the message submitted by the client under an open text field “Tell us more about your inquiry”. This input was key later on to help disqualify enquiries.
After the AI interactions and the email follow ups, the automation routed leads based on their responses:
As a result, not only did the sales team receive less noise, but they also got a lot more information about the use cases at hand, allowing more direct and in-depth follow-up conversations with the leads, rather than spending time on discovery calls.
Interprefy’s Agentic AI Agent was made possible through the integration of a powerful technology stack, with each tool playing a vital role in automating and elevating the lead qualification process.
Interprefy’s Agentic AI Agent was powered by a coordinated stack of Vapi, n8n, Make.com, and HubSpot—tools that together transformed lead qualification from a manual process into a dynamic, real-time engagement channel. The system delivered instant, personalized responses to prospects while equipping the sales team with data-rich insights to confidently prioritize high-value opportunities. The result was an AI-driven lead management solution that boosted efficiency and created a modern brand experience prospects remembered.
The journey began with HubSpot, where the website form captured inbound inquiries. Rather than burden prospects with endless qualification questions, the form was intentionally kept short—creating a smooth, user-friendly entry point into the sales pipeline.
“Huble’s team was invaluable during the pilot phase, helping optimize the HubSpot processes and ensuring smooth CRM integration with our AI solution.”
After two months of testing, the results from the AI-powered solution were impressive. Interprefy’s AI solution, supported by HubSpot automation, helped reduce the noise in the lead pipeline, enabling the sales team to focus on higher-quality leads with a greater likelihood of converting into customers. Moreover, leads were wowed and delighted by the experience of chatting with an AI Agent.
“We saw an immediate improvement in efficiency. Sales reps were spending less time sorting through irrelevant leads and more time working with high-value prospects. It was a relief for the team, and we saw conversion rates rise.”
“We’ve seen instances where conversations lasted much longer than expected (18 minutes), with people tending to forget that they’re interacting with a robot.”
With a successful pilot launched, Interprefy is now looking to scale and enhance the AI solution further—with Huble continuing to support CRM and automation alignment.
Near term:
“The beauty of this system is its adaptability. The more data we gather, the more insights we gain, allowing us to continuously refine the AI’s learning, adjust call scripts, and enhance its effectiveness. With each interaction, the system improves, ensuring it evolves to meet changing market demands.”
This pilot demonstrated the potential of combining AI-led engagement with CRM automation to streamline sales qualification. Here are the key takeaways from our journey:
As more companies begin to explore AI-driven sales solutions, Interprefy’s story provides a powerful example of how AI can enhance the sales process, empowering teams to be more effective, efficient, and focused on the right opportunities.
“By embracing AI, we took a calculated risk that paid off. The feedback from our sales team has been overwhelmingly positive, and the ability to focus on high-quality leads has transformed our sales process. We're excited to refine and scale the solution to meet future demands.”
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