Global Smart Affordable Housing Case Study

How can we align our sales and marketing teams?

This global leader in smart affordable housing designs and builds cities and neighbourhoods that empower its communities.

Even though the company was growing at a nice steady pace, it knew that the team had to streamline its sales and marketing processes to unlock its next level of growth.

This meant unifying its teams under one central system. Importantly, this system needed to provide a clear and detailed view of the marketing and sales functions for its two main offices located in Brazil and India. This was crucial for optimising its processes and lowering its customer acquisition costs.

Building better sales and marketing processes with HubSpot

Huble Digital worked closely with the client to set up its HubSpot Enterprise portal and migrate its contacts into the HubSpot CRM.

As its Brazilian and Indian teams followed different business models, Huble created separate and tailored systems for each team. Management retained clear sightlines into each system.

Once set up, Huble provided extensive onboarding and training on how to use HubSpot.

Huble then worked together to improve its sales and marketing processes. This included:

Crafting buyer personas
End-to-end customer journey mapping
SEO and paid media optimisation
Creating sales pipelines and automations
Building custom dashboards

“We had abundant leads but we needed to optimise our activities to make sure that we converted more of them.”

The client wanted to improve its conversion rates. This required adopting software to better measure and optimise its sales and marketing activities.

To ensure a seamless software implementation process, it wanted to partner with a consultancy with a track record of successful software integrations. Its partner needed to provide strategic insights into how the company could convert more leads.

Empowering

From empowering brokers to convert more leads, to optimising its marketing funnels — the client is using HubSpot to transform its business.

HubSpot helps their teams execute better marketing and sales campaigns that are tailored to each specific market.

At the same time, the team is now armed with a single source of truth that unifies its business, giving the team the perfect bird’s-eye-view to pursue its growth plan.

The team that made it happen

Huble’s London and Cape Town offices worked closely with the global leader in smart affordable housing to provide face-to-face consulting and near-constant support.

Reflecting the complexity of this project, Huble’s team included Huble marketing strategists, SEO and SEM specialists, sales consultants, and HubSpot integration and onboarding specialists — all led by experienced project- and account managers.

By bringing so much experience and expertise into the project, Huble was able to support the global leader in smart affordable housing as it unlocked the next growth phase for the business.

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