Bouygues Immobilier's digital triumph: Fueling leads & conversions in the competitive real estate sector

Unleashing the power of social media & enhanced user experience

Who is Bouygues Immobillier?

Bouygues Immobilier, a leading real estate agent and developer, aimed to enhance its digital presence and generate quality leads amidst fierce competition in the evolving Belgian real estate market.

The challenge

With a rapidly growing digital landscape and increasing competition, Bouygues Immobilier faced the challenge of sustaining its digital transition while maximising lead generation for their projects.

The solution

Bouygues Immobilier's success story was powered by a strategic approach developed by Huble that included:

  • Targeted social media campaigns: Leveraging Facebook and Instagram to showcase various projects and cater to specific audiences effectively.
  • Continuous optimisation: Utilising permanent A/B testing and retargeting campaigns for ongoing improvements and enhanced results.
  • Enhanced user experience: Implementing tracking tools on their website to better understand user behaviour, improve comfort, and increase conversion rates.

The results

19000 +

visits over 3 months

15 €


6 %

on-site conversion rate

The implemented solutions yielded impressive outcomes:

  • Recorded over 19,000 visits on their website from December 2019 to March 2020.
  • Achieved a minimum Cost Per Lead (CPL) with qualitative traffic growth surpassing expectations.
  • A remarkable on-site conversion rate of 5.91% further solidified Bouygues Immobilier's digital success.

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