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Whitetail Properties
Learn more about Huble's impact on Whitetail Properties' & Sales and Marketing Operations.
Sales & Revenue
There are no results
How Huble's strategic solutions enabled Whitetail to streamline their sales processes and simplify their lead management.
Whitetail Properties is a land management & real estate company whose goal is to bring together buyers and sellers of hunting, ranch and farmland.
The Whitetail team consists of over 400 land specialists in over 41 states throughout the U.S. who pride themselves on being passionate experts of the land they represent. The team understands land transactions at the deepest level and are committed to providing the best service along with that expertise.
Building a lead management strategy
Whitetail had come to Huble for help with their lead management process. The goal was to outline a way to communicate to prospects information on properties that fit their unique interests. The first challenge was ensuring all the necessary data was getting into HubSpot in order to segment and send relevant content. The data element would allow Huble to build dynamically populated emails for Whitetail to easily create & populate for send. While mapping out the existing process and what was needed, Huble identified an unusual sales process setup.
The unique process caught our attention and prompted us to find out more about why it was created in this way. This led to discussions about what a simplified process could look like and what the benefits would be. As the sales process wasn't in place at the time, we saw an opportunity to take a step back and get it right before training a process that could easily change in the future.
Transforming sales processes
It was discovered that Whitetail had recently redesigned their sales process, but had not yet trained on it. Rather than proceeding with this suboptimal setup, our team recommended reevaluating the sales process. The Huble team shared some initial thoughts on why this new process might pose a concern and Whitetail was all ears on what could be improved. After further discussion, Whitetail agreed that the process might not be ideal for future growth. Huble presented a proposed new process and brainstorming flourished on how this process could be built to better serve the team.
Empowering teams and driving results
Huble not only remapped the sales process to simplify and optimise it, but also developed a full training program. This program included creating presentation decks, quiz questions, and videos that were integrated into Whitetail Properties' Learning Management System for training both existing employees and new hires.
The positive results that have been achieved have not only strengthened the bond between Whitetail Properties and Huble, but more importantly, demonstrated tangible improvement. By working together to overcome lead management challenges and re-evaluate the sales process, Whitetail has seen improved engagement, efficiency and optimised operations. Huble’s comprehensive training programme further empowered Whitetail's teams and ensured a seamless transition to the streamlined sales process.
“We are extremely pleased with the transformation that Huble Digital has brought to our listing process. We have received overwhelmingly positive feedback from agents across the business. Even those who aren't particularly tech-savvy have embraced the new process with enthusiasm, submitting multiple offers to their Business Advisors. The simplicity and efficiency compared to our previous methods have generated enthusiasm across the board.”
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