Driving growth and user engagement: Tafsquare's success with a holistic digital strategy

Learn how Huble's comprehensive approach led to +6200 new customers and 13x MRR increase for Tafsquare

Tafsquare is an online platform whose aim is to connect construction companies with anyone who would need construction services.

Their mission is to help companies grow their business by winning more job offers and finding the best projects.

The challenge

Tafsquare wanted to define and set up a global digital strategy that would allow the company to:

  • Increase the number of registered members;
  • Increase the use of their service (by the self-employed and SMEs)
  • Increase users’ retention

The solution

Our team defined their main KPIs and growth indicators, primarily focused on user activation & retention rather than acquisition.

Subsequently, the following actions were undertaken:

  • Setup of the tools in order to understand users’ behaviour
  • Spotted problems in the conversion funnel and took actions to improve user experience
  • Developed a complete marketing strategy to acquire more users (social media, emailing, search)
  • Automated most of their processes : CRM, marketing automation, dashboarding

The results

Our efforts resulted in a significant boost in the volume of jobs posted and a noteworthy increase in respondents and offers.

The platform experienced a remarkable surge in daily sign-ups, and our focus on user retention yielded substantial improvements.

Furthermore, diligent optimisation and streamlined funnels contributed to an enhanced user experience. Notably, our achievements include reducing the Customer Acquisition Cost for professionals to an impressive €7.45 (from an initial €32), achieving a remarkable x13 increase in Monthly Recurring Revenue, and successfully onboarding over 6200 new customers to our platform.

Related Customer Stories

Hawksford Case Study

Hawksford

How Huble and Hawksford streamlined systems and enhanced Hawksford’s online presence.

Website Design & Development

British Council case study

British Council

Learn how we supported the British Council with a global deployment of HubSpot Marketing Hub.

HubSpot Implementations

Marketing Strategy & Tech

Tafsquare Case Study

Tafsquare

Learn how Huble's comprehensive approach led to +6200 new customers and 13x MRR increase for Tafsquare.

Marketing Strategy & Tech

Silversquare Case Study

Silversquare

Discover how Huble enhanced Silversquare's lead generation and marketing efficiency.

Marketing Strategy & Tech

People 2.0 Case Study

People2.0

Learn how Huble helped to unify sales and marketing on a single platform for a global talent service.

HubSpot Implementations

Atlas HXM Case Study

Atlas HXM

Learn how Atlas HXM revolutionized their sales process management with innovative HubSpot and DealHub solutions.

Sales & Revenue

HubSpot Implementations

Garage Living Case Study-min

Garage Living

Revolutionise your sales efficiency with Garage Living's CRM and CPQ transformation. See how Huble's solutions have transformed Garage Living's operations.

HubSpot Implementations

Marketing Strategy & Tech

Sales & Revenue

GC Pay Case Study-min

GCPay

Learn how Huble helped GCPay drive growth through innovative digital marketing strategies including ABM, SEO-driven content creation & conversion optimisation.

Marketing Strategy & Tech

SEO & Paid Media

Midstream Lighting Case Study

Midstream Lighting

Discover how Huble optimised Midstream Lighting's existing paid media strategy to generate high-quality and quantity leads cost-effectively.

SEO & Paid Media

Website Design & Development

Certification Body Case Study

Certification Body

Learn how Huble developed a plan to unify and standardise sales and marketing initiatives for a global certification body

Marketing Strategy & Tech