Communication Solutions Provider Case Study

How can we engage with our target audience when physical events aren’t possible?

The client is a global manufacturer and provider of communication solutions built to improve the safety of businesses, government bodies, emergency responders and the public.

It produces a range of products that include professional and consumer two-way radios, body-worn cameras, communications integration software, access control systems, and more.

The company engaged in digital marketing to drive new business, as well as physical events to engage with its resellers, partners and customers.

However, during the pandemic, physical events were not a viable option. In addition, the marketing budget that was earmarked for physical events at the beginning of 2020 had to now be repurposed so that it would not remain unused.

Engaging their target audience via paid media

Huble helped repurpose the available budget through paid media activities on Google Ads, LinkedIn Ads and Facebook Ads.

To demonstrate the effectiveness of this activity, allow for optimisation, ensure efficient budget distribution and provide proof of ROI, we set up a conversion-measuring system using soft conversions and hard conversions.

The main objective of our paid media activities was the minimisation of our cost per hard conversion with every paid media channel.

Minimising the cost per lead

For campaigns that would focus on lead generation, having a cut-off point for performance was key as we would discontinue any campaigns that would deliver less than optimal results.

We would then either make significant changes before we would relaunch, or we would get back to the drawing board to start from scratch.

The effectiveness of our campaigns continually grew stronger which resulted in constantly improving conversion metrics and delivering a better understanding of the company’s target audiences.

Introducing the team behind the results

The expert Huble SEM team used their knowledge to help the client create effective, lead-generating paid media campaigns that delivered results and engaged their target audience.

The team is composed of SEM experts, with a deep understanding of Google, paid advertising and paid social.

Zivver

Discover how Huble empowered Zivver to transform their SEO strategy and optimise their website for conversions

SEO & Paid Media

Website Design & Development

Tafsquare

Learn how Huble's comprehensive approach led to +6200 new customers and 13x MRR increase for Tafsquare.

Marketing Strategy & Tech

Atlas HXM

Learn how Atlas HXM revolutionized their sales process management with innovative HubSpot and DealHub solutions.

Sales & Revenue

HubSpot Implementations

Garage Living

Revolutionise your sales efficiency with Garage Living's CRM and CPQ transformation. See how Huble's solutions have transformed Garage Living's operations.

HubSpot Implementations

Marketing Strategy & Tech

Sales & Revenue

Dicker Data

Discover how Dicker Data partnered with Huble to overcome their challenges in web development and achieve success.

Website Design & Development

GCPay

Learn how Huble helped GCPay drive growth through innovative digital marketing strategies including ABM, SEO-driven content creation & conversion optimisation.

Marketing Strategy & Tech

SEO & Paid Media

Midstream Lighting

Discover how Huble optimised Midstream Lighting's existing paid media strategy to generate high-quality and quantity leads cost-effectively.

SEO & Paid Media

Website Design & Development

OSRAM

Learn how Huble created an immersive and dynamic magazine to showcase OSRAM’s lighting products and expertise.

Creative

Navigance

Learn how Huble supercharged Navigance’s marketing success by moving them to the HubSpot CRM - and by building lead-generating inbound strategies.

HubSpot Implementations