Inbound marketing empowered by HubSpot

Learn how Huble supercharged Navigance’s marketing success by moving them to the HubSpot CRM — and by building lead-generating inbound strategies.

How do we develop and execute winning inbound strategies?

A subsidiary of Clariant, a world-leading chemical company, Navigance combines machine learning and data analytics to maximise the efficiency of chemical plants.  

At the time, Navigance was using a CRM belonging to one of HubSpot’s chief competitors. With their industry knowledge, Navigance knew they weren’t generating enough leads. Their state-of-the-art product was somehow not generating enough buzz. 

The answer to their problem: HubSpot, a CRM that was purpose-built to support inbound marketing. They also needed expert support to build and execute winning marketing strategies.

Migrating Navigance onto the HubSpot platform

Huble worked closely with Navigance to move them onto HubSpot CRM. To fully benefit from HubSpot’s ecosystem, Huble refreshed Navigance’s branding before building their new website within the HubSpot CMS. 

Throughout the migration, Huble provided advice and training on how to use HubSpot, and offered continuous troubleshooting support. 

The Huble team then got to work crafting inbound strategies according to Navigance’s sales processes, and content and conversion paths. At the same time, Hubble strategists provided workshops on inbound best practices, maximising the value of HubSpot’s features.

“We needed a full-service agency with an advanced technical understanding of HubSpot and expertise in inbound marketing.”

To improve their lead generation, Navigance needed a better CRM and stronger marketing strategies. 

Achieving these goals meant partnering with a full-suite agency with extensive experience creating inbound marketing. They also needed a partner with a proven record of successful HubSpot CRM migrations.
Bespoke Team Images 18

Transforming Navigance’s marketing activity

Achieving mastery of HubSpot’s CMS and CRM enabled Navigance to plan and launch inbound marketing strategies that drove lead generation. 
Their marketing team also benefited from improved efficiency courtesy of HubSpot’s intuitive system, email templates and automated workflows. From a content standpoint, an easy-to-update CMS made optimising their website a fast and painless experience. 

Susanne Romahn
Susanne Romahn

“Huble were excellent coaches and sparring partners when it came to creating and implementing our marketing and CRM strategy. If you are looking for an agency that is competent with HubSpot, strategic, and prepared to go that extra mile to adhere to its promises or realise last-minute wishes, then Huble is the right partner for you.”

Meet the team that made it happen

Huble’s Munich team worked with Navigance to improve their marketing activities and migrate their teams to the HubSpot platform. 

From writers and developers to brand and marketing specialists — this project received input from team members from all divisions of Huble.

By leveraging so much expertise and experience, Huble were able to not only meet Navigance’s goals but also exceed their expectations. 
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