Driving growth and user engagement: Tafsquare's success with a holistic digital strategy

Learn how Huble's comprehensive approach led to +6200 new customers and 13x MRR increase for Tafsquare

Tafsquare is an online platform whose aim is to connect construction companies with anyone who would need construction services.

Their mission is to help companies grow their business by winning more job offers and finding the best projects.

The challenge

Tafsquare wanted to define and set up a global digital strategy that would allow the company to:

  • Increase the number of registered members;
  • Increase the use of their service (by the self-employed and SMEs)
  • Increase users’ retention

The solution

Our team defined their main KPIs and growth indicators, primarily focused on user activation & retention rather than acquisition.

Subsequently, the following actions were undertaken:

  • Setup of the tools in order to understand users’ behaviour
  • Spotted problems in the conversion funnel and took actions to improve user experience
  • Developed a complete marketing strategy to acquire more users (social media, emailing, search)
  • Automated most of their processes : CRM, marketing automation, dashboarding

The results

Our efforts resulted in a significant boost in the volume of jobs posted and a noteworthy increase in respondents and offers.

The platform experienced a remarkable surge in daily sign-ups, and our focus on user retention yielded substantial improvements.

Furthermore, diligent optimisation and streamlined funnels contributed to an enhanced user experience. Notably, our achievements include reducing the Customer Acquisition Cost for professionals to an impressive €7.45 (from an initial €32), achieving a remarkable x13 increase in Monthly Recurring Revenue, and successfully onboarding over 6200 new customers to our platform.

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