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GfK
Learn how GfK established itself as an AI thought leader through an innovative & fun AI-powered campaign featuring a debate between ChatGPT & GfK’s CMO.
Marketing Strategy & Tech
Creative
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A HubSpot marketing automation agency helps you nurture leads at scale with increased personalization and data-driven insights that improve your marketing results.
Automate and streamline marketing processes so that your team can spend their time focusing on more strategic initiatives that drive business growth.
Data siloes obstruct the development of a comprehensive view of the customer, as seen with the British Council's inability to integrate data across systems.
The absence of a standardized campaign workflow and defined processes for customer retention exacerbates the issue, leading to missed opportunities in cross-selling and up-selling. This fragmentation within the organization prevents the effective use of customer information for strategic advantage.
Technological challenges arise from the use of numerous, unintegrated tools, which complicates reporting and fails to offer a unified customer interaction overview.
The gap in technology, especially in identifying anonymous digital interactions, contributes to inefficiencies in the marketing funnel. Moreover, a lack of timely investment in marketing technology stifles the ability to leverage improved functionalities, hindering marketing efforts.
Internal constraints include inadequate governance of business processes and unclear ROI measurement, alongside structural misalignments within support functions like Digital, GIS, and Marketing.
The absence of clear communication lines and defined responsibilities between sales and marketing leads to operational inefficiencies. Additionally, regional disparities in digital marketing skills underline the need for a harmonized approach to skill development and sharing across the organization.
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locations worldwide
years experience
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Marketing Strategy & Tech
Creative
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