Knight Frank
Find out how the Huble team helped Knight Frank use HubSpot to give marketing and key business units a unified view of its customer data.
HubSpot Implementations
Do you want to reduce the time and effort spent on repetitive tasks by identifying areas for optimisation and automation?
A HubSpot marketing automation agency helps you nurture leads at scale with increased personalisation and data-driven insights that improve your marketing results.
Automate and streamline marketing processes so that your team can spend their time focusing on more strategic initiatives that drive business growth.
Deliver targeted experiences
A key challenge in customer experience is the lack of a unified vision, leading to ineffective identification and nurturing of leads due to inconsistent pre-customer interactions and data capture.
This results in a fragmented customer journey, with marketing efforts failing to create and maintain end-to-end experiences across various channels. Essentially, customer interactions are reduced to transactional encounters, missing the opportunity to build meaningful relationships.
Resolve your data silos
Data siloes obstruct the development of a comprehensive view of the customer, as seen with the British Council's inability to integrate data across systems.
The absence of a standardised campaign workflow and defined processes for customer retention exacerbates the issue, leading to missed opportunities in cross-selling and up-selling. This fragmentation within the organisation prevents the effective use of customer information for strategic advantage.
Make technology work for you
Technological challenges arise from the use of numerous, unintegrated tools, which complicates reporting and fails to offer a unified customer interaction overview.
The gap in technology, especially in identifying anonymous digital interactions, contributes to inefficiencies in the marketing funnel. Moreover, a lack of timely investment in marketing technology stifles the ability to leverage improved functionalities, hindering marketing efforts.
Be free of internal constraints
Internal constraints include inadequate governance of business processes and unclear ROI measurement, alongside structural misalignments within support functions like Digital, GIS, and Marketing.
The absence of clear communication lines and defined responsibilities between sales and marketing leads to operational inefficiencies. Additionally, regional disparities in digital marketing skills underline the need for a harmonised approach to skill development and sharing across the organisation.
Annica-Maria Brugger
Marketing Manager, 3DSE
“The concept and ideas developed by Huble have been key in establishing 3DSE as a recognised thought leader. The multi-channel approach has increased our visibility on the market. Huble, as a long-term partner, supports us in ensuring that we extend our reach in the most efficient manner — we appreciate that they always work towards the overarching objectives and that they don’t get caught up focusing on individual tactics.”
Book an automation strategy session
Take the next step and book an automation strategy call with our team, simply click one of the team members below and book a meeting at a time and day that suits you. Once booked, you’ll receive a calendar invite with a Zoom link to join the call. This call will usually be around 15/30 minutes of discovery around your specific challenges, current marketing automation needs, and how we can help.
