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Evonik
Find out how Huble Digital helped Evonik Health Care to maximise lead generation using HubSpot marketing automation and inbound strategies.
Marketing Strategy & Tech
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A HubSpot marketing automation agency helps you nurture leads at scale with increased personalisation and data-driven insights that improve your marketing results.
Automate and streamline marketing processes so that your team can spend their time focusing on more strategic initiatives that drive business growth.
Data siloes obstruct the development of a comprehensive view of the customer, as seen with the British Council's inability to integrate data across systems.
The absence of a standardised campaign workflow and defined processes for customer retention exacerbates the issue, leading to missed opportunities in cross-selling and up-selling. This fragmentation within the organisation prevents the effective use of customer information for strategic advantage.
Technological challenges arise from the use of numerous, unintegrated tools, which complicates reporting and fails to offer a unified customer interaction overview.
The gap in technology, especially in identifying anonymous digital interactions, contributes to inefficiencies in the marketing funnel. Moreover, a lack of timely investment in marketing technology stifles the ability to leverage improved functionalities, hindering marketing efforts.
Internal constraints include inadequate governance of business processes and unclear ROI measurement, alongside structural misalignments within support functions like Digital, GIS, and Marketing.
The absence of clear communication lines and defined responsibilities between sales and marketing leads to operational inefficiencies. Additionally, regional disparities in digital marketing skills underline the need for a harmonised approach to skill development and sharing across the organisation.
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“The concept and ideas developed by Huble have been key in establishing 3DSE as a recognised thought leader. The multi-channel approach has increased our visibility on the market. Huble, as a long-term partner, supports us in ensuring that we extend our reach in the most efficient manner — we appreciate that they always work towards the overarching objectives and that they don’t get caught up focusing on individual tactics.”