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Pierre Faber
Discover how Huble transformed social media management to drive visibility and brand loyalty for Pierre Fabre.
Marketing Strategy & Tech
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Huble worked with Everlight Radiology, an outsourcing solution for radiology services to hospitals, to create a new sub-brand called everlearning focused on upskilling radiologists. As we had developed the Everlight website in HubSpot, the client naturally came to us when they wanted a similar digital experience for their new brand.
The everlearning brand is geared around making high-quality radiology webinars and learning material freely accessible to radiology professionals around the world, contributing to their professional development with CPD accreditation and certificates. However, Everlight’s existing educational content was located across various platforms and drives and was difficult for users to consume. Everlight wanted to use HubSpot’s CMS and learning platform ON24 to create a seamless learning experience.
A key marketing goal: the client wanted a site that could grow the awareness of the Everlight brand by increasing the number of consultants engaging with everlearning content.
Our solution for everlearning needed to be multi-faceted. From a branding point of view, we set out to develop a unique and attractive brand identity that retained certain elements of the Everlight Radiology design language. This brand identity encompassed both design and content elements.
The design solution included a new logo, mood board, web page design, and a bespoke design language. From a content standpoint, the solution included refined tone and messaging guidelines, strategic content hierarchy across the website, and all web copy. These respective solutions were set in motion with interactive design and content workshops that included key client stakeholders.
With the brand and website under our belt, Huble could move onto the next phase of the solution: ensuring correct data flow between HubSpot and ON24. When users visit the site and register for a webinar via the ON24 platform, that data needed to reflect in the HubSpot portal, along with any new webinars added through ON24.
Our HubSpot Solution Architects worked with both the everlearning team and points of contact at ON24 to develop a custom data flow architecture in two phases that ensured optimal data transfer between the two platforms. This integration ensured a consistent and valuable experience for learners on the site, while accurately and securely managing the movement of contact and event information from ON24 to HubSpot..
“Thank you for all the amazing work that has been done getting this live! I’m immensely proud of it, as should you all be”
“Huble was the ideal partner for this ambitious project, combining expertise in brand strategy, design, and digital implementation. They encouraged and enabled us to create a compelling everlearning brand identity, bring that to life on HubSpot CMS, and integrate seamlessly with the powerful On24 platform. ”
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