Marketing a revolutionary interpretation solution

Learn how Huble kickstarted Interprefy’s marketing success by moving them to HubSpot CRM and building a search-engine-optimised, lead-generating website from scratch. 

How do Interprefy transform its marketing?

Interprefy offers a remote simultaneous language interpretation platform that provides online interpreters for multi-lingual meetings and events across the globe. 

Before partnering with Huble, Interprefy was in a challenging position common to many start-ups: it had an excellent product, but a limited internal capacity to market its platform. 

They needed help with two key business goals: 
  • Transforming its marketing activity using HubSpot’s marketing software
  • Improving its digital presence to attract and convert more customers

Building a strong foundation for marketing success

Interprefy partnered with Huble to onboard its teams onto HubSpot Marketing Hub. Along with delivering a simple and slick onboarding process, Huble mapped out its lead management processes and set up multiple marketing automation workflows.

Huble then built Interprefy’s new website using the HubSpot CMS. Our specialist teams refreshed their branding, developed sitemaps and wireframes, wrote extensive web copy, conducted keyword research and managed SEO optimisation. 

Huble then crafted a content strategy to produce high-quality content for every stage of the buyer’s journey. Alongside the PPC campaign, Huble’s content helped attract prospects to the website and then convert them into leads.

“We needed a professional website to match our global vision”

Interprefy needed a professional, lead-generating website — and they needed it fast.   

Following Huble’s Growth-Driven Design approach, an initial ‘launch website’ was quickly put live so it wasted no time in generating leads. Then once live and active, Huble’s team developed and added pages that were fully SEO-optimised on an ongoing month-by-month basis. 

The simple-to-use HubSpot CMS then empowered Interprefy’s team to edit and update their own website without the need for technical support.
Bespoke Team Images 18

HubSpot software provides Marketing, Sales, CRM and CMS all in one platform

To attract and convert customers at scale, Interprefy needed a slick new website, informative content, and HubSpot-empowered marketing processes. 

Huble worked closely with Interprefy to deliver and optimise all three aspects. 

Based on its success with HubSpot’s Marketing and CMS Hubs, Interprefy then moved on to also implement HubSpot's Sales and CRM platforms to drive sales activity and securely store all of its customer and prospect information.

Stats

6000+

inbound leads generated through HubSpot

268%

increase in organic traffic
Markus Aregger
Markus Aregger
Head of Marketing

"Huble Digital is an asset to any company: their knowledge and results-driven approach ensure that everyone working with them gets the best possible value"

Huble goes on making it happen

It takes a village to raise a child, and it takes a village to create a website — Huble’s writers, developers, SEO experts, designers, content strategists, and integration specialists worked together to build Interprefy’s new website. 

During the website creation process, Huble’s HubSpot marketing specialists helped Interprefy get up-and-running quickly and effectively with the HubSpot platform. 

Since the website launch, Huble’s content team has continued to produce blogs, eBooks, landing pages, lead-nurture emails, and new web pages. Huble’s SEM and paid media teams ensure that the site draws in visitors organically and through Google Adword campaigns.
Bespoke Team Images 13-1

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