In this article, we will explore how Huble’s SPARK framework addresses common organisational challenges and guides businesses through each stage of AI transformation.
AI is already changing the way we work, with 35% of businesses currently using AI and another 42% considering it for the future. When done right, AI can be a significant asset - 92.1% of businesses have reported measurable results from their initial AI initiatives.
However, with so many AI tools and solutions available, the landscape can quickly become overwhelming.
Recognising this need, Huble recently developed the SPARK AI framework - a structured and mature approach to AI consulting designed to help businesses use AI effectively. As the needs of clients evolve, Huble continues to adapt its service offerings, starting with initial AI solutions that help companies get started with their first AI implementation.
The SPARK framework is designed to show organisations a way to identify where they are in their AI journey, create a plan for where they want to go, implement initial solutions, support their team's change management and then use this as a starting point for AI development over time.
Let our CEO Daryn Smith introduce you to the SPARK AI Framework.
Introducing Huble’s SPARK AI framework
Step 1: Survey – assessing your AI readiness
The first step of the SPARK framework is to assess where your business stands regarding AI readiness.
Huble’s experts start by conducting a detailed review of your company’s current setup, looking at your infrastructure, available data, and team capabilities. This isn't just about determining your AI maturity but more about understanding what resources you already have and where AI can make a meaningful impact.
For instance, if your company already has a large amount of customer data but isn’t fully leveraging it, Huble might identify opportunities to use AI for data analysis and predictive modelling. This could help improve sales forecasting or offer personalised customer recommendations. Similarly, if your team relies on manual processes for handling large volumes of data, this survey could reveal areas where automation would save time and reduce errors.
During this survey stage, Huble helps identify potential opportunities for AI inclusion. Whether it's automating repetitive tasks, analysing customer behaviour, or improving internal workflows, the aim is to gain clarity on how AI can best serve your organisation
By the end of this phase, you’ll have a clearer picture of where you are and where you can go with AI, setting the foundation for the next steps.
Step 2: Plan – developing your AI strategy
Once the initial assessment is complete, the next step in the SPARK framework is to develop an AI strategy. Whether that means building a plan to overhaul your existing processes with a layer of AI, or whether that means starting small, testing success, and building gradually.
Using the insights from the survey, Huble’s experts create a roadmap that identifies where AI can make the most immediate impact, focusing on high-priority use cases first. The goal is to align your business objectives with AI opportunities, setting clear goals and testing small-scale implementations before expanding.
A key part of this process is reviewing your Business Process Diagrams, which map out automation and data points within your front-office tech stack. By analysing these workflows, Huble identifies where AI can be introduced to automate repetitive tasks and enhance data utilisation.
For example, if the diagrams reveal inefficient manual steps in your lead qualification process, Huble might suggest starting with a simple AI-powered tool to automate this task. This would free up your sales team to focus on high-value activities, while testing the effectiveness of AI before rolling out broader changes.
By starting with small, manageable AI initiatives, Huble ensures the strategy is both realistic and scalable. As these initial solutions prove successful, the roadmap evolves, allowing your organisation to progressively adopt more AI-driven processes over time.
Step 3: Activate – implementing your AI solutions
With the strategy in place, the next step in the SPARK framework is the implementation of AI solutions.
Huble's experts work with your organisation to design and develop customised AI solutions that meet your specific requirements. This can range from the simple integration of external AI tools into your tech stack, to the development and customisation of new AI agents, natural language interfaces, and/or AI-fist custom functionality.
For example, responding to Requests for Proposals (RFPs) can be a repetitive and time-consuming task for sales teams. Huble can develop an AI-powered solution that automates much of this process. By pulling from a library of previous submissions, the AI tailors content to each specific RFP, speeding up the submission process while maintaining accuracy and consistency. This reduces the workload for your sales team, allowing them to focus on higher-value tasks, while ensuring polished, on-point responses that improve efficiency and win rates.
Training plays a vital role in this phase. Huble provides tailored programs to ensure your employees are confident and capable of using the new AI tools.
Step 4: Realise – supporting your team through AI adoption
Introducing AI into a business can be exciting but also intimidating for employees.
The Realise phase of the SPARK framework focuses on managing this transition, ensuring employees are prepared and empowered to embrace AI technologies. Huble’s change management experts work closely with your team to address any concerns and help guide them through this significant shift.
For many employees, using AI tools for the first time can feel overwhelming, especially if they haven’t worked with similar technologies before. Huble understands this and ensures that employees are fully supported throughout the learning process.
Take, for example, developing marketing personas and following up with qualified leads. Traditionally, this is a time-consuming task for marketing teams, but AI can simplify it. Huble's AI solution can analyse customer behaviour, demographics, and engagement patterns to create detailed personas and automatically follow up with qualified leads using personalised messaging.
To help your team embrace these tools, Huble offers practical, hands-on training, ensuring employees understand how AI will enhance their work. This includes showing marketing teams how to use AI to prioritise prospects more effectively, freeing up time for higher-value tasks. Huble's approach ensures your employees feel confident and capable in using AI to improve productivity and outcomes.
Beyond training, Huble also provides strategies to foster a positive mindset around AI adoption. This might include hosting workshops to showcase how AI will help your team focus on more strategic, high-value tasks, or creating resources that show how similar companies have successfully implemented AI with great results.
The goal is to make the transition as smooth as possible, ensuring that your team not only adapts to but fully embraces the new AI technologies and the opportunities they bring.
Step 5: Keep improving – fostering continuous AI evolution
The journey with AI doesn’t end with implementation. Rather than just monitoring AI solutions to ensure they function, Huble actively works with your business to refine and enhance AI strategies over time.
As your business evolves, so do its AI needs. At Huble, our customer promise is "Seek Evolution", which means that wherever you are on your journey, we'll help you constantly improve and evolve.
With this mindset, we'll help ensure that your AI initiatives not only stay aligned with your business goals but also drive ongoing innovation and progress. By embracing this mindset of continuous improvement, your organisation can stay ahead in the world of AI which is constantly moving.
For example, after automating the setup of marketing campaigns, webinars, and landing pages using AI, Huble continues to work closely with your team to assess performance and gather feedback. This ongoing collaboration helps identify areas for improvement, such as refining templates based on audience engagement or adjusting strategies to better align with business goals. By actively seeking opportunities for enhancement, Huble ensures that your marketing initiatives not only run smoothly but also evolve over time to maximise effectiveness and drive results.
Huble also encourages a culture of continuous improvement within your organisation. This might involve regular check-ins and strategy sessions to discuss how AI is performing, as well as workshops to share best practices and innovative ideas for leveraging AI further. By fostering an environment where employees feel empowered to suggest improvements, your organisation can continuously optimise its AI solutions and stay ahead of industry trends.
Ultimately, the SPARK framework ensures that your organisation not only implements AI effectively but also cultivates a mindset of innovation and adaptability, driving long-term success in an ever-evolving business landscape.
Transforming your business with Huble and AI solutions
As AI continues to evolve, so do the needs of your business.
By partnering with Huble and utilising the SPARK framework, you can confidently navigate the complexities of AI implementation and unlock its full potential.
SPARK provides a comprehensive and structured approach to AI adoption, guiding businesses through every stage of their AI journey - from assessing readiness to fostering continuous improvement.
If you’re ready to explore how SPARK can help your organisation embark on its AI journey, contact our team for more information.
