Optimising Midstream Lighting’s paid media spend for lead generation

Attracting high-quality leads with a limited paid media budget.

Who is Midstream Lighting?

Midstream Lighting is a leading designer and manufacturer of advanced, robust, best-in-class LED lighting solutions for the aviation, sports, maritime, and horticultural industries around the world. Their purpose-built lighting solutions are designed to tackle the technically precise demands of the world’s most critical and major infrastructures.

The challenge

Midstream Lighting came to Huble to increase both the quantity and quality of leads their website was generating.  With a moderate budget to utilise, a lot of optimisation work would be needed to get this running cost effectively.

The solution

Huble has been instrumental in improving Midstream Lighting’s Google Ads campaign performance. Our services included the management and optimisation of all campaigns and their assets. We also refreshed ad copy to keep it relevant and engaging for the target audience. 

Additionally, we provided regular bespoke reporting on performance and budget usage, which helped make informed decisions about advertising spend. To improve targeting efforts we made recommendations on target audience and keywords. We also suggested changes to advertisements and visual assets to enhance their effectiveness. 

Finally, we provided recommendations for changes in strategy, if required, to ensure that the campaigns were achieving their objectives.

Free PPC Audit

This audit will take a deep dive into your PPC account and identify key areas that require improvement so you can achieve optimal results.
Request A Free PPC Audit

The results

Here’s how our hard work played out:

  • Our goal was to maximise the use of our budget to deliver the highest number of leads possible.
  • Due to the limited budget we had, making sure that campaigns met Google's best practice standards was key to driving costs down.
  • By including everything Google recommended, we were able to increase the ad quality score and ensure our ads were shown more frequently.
  • The changes we made to ads, keywords, audience, and budgets made the campaigns stronger month-on-month which helped improve our conversion metrics, with our cost per conversion for Google Ads improving from an average of £302.32 in May 2021 to January 2022 to an average of £265.37 in May 2022 to January 2023.

The stats

142

leads over 1 year

12%

improvement in cost per conversion for Google Ads
Sophie Collins
Sophie Collins
Digital Marketing Manager at Midstream

“The Huble team have worked wonders with our paid media strategy. Despite our limited budget, they've been able to increase our leads and the quality of them. Really happy with their work.”

Request a Free PPC Audit

Related Customer Stories

Garage Living Case Study-min

Garage Living

Revolutionise your sales efficiency with Garage Living's CRM and CPQ transformation. See how Huble's solutions have transformed Garage Living's operations.

HubSpot Implementations

Marketing Strategy & Tech

Sales & Revenue

GC Pay Case Study-min

GCPay

Learn how Huble helped GCPay drive growth through innovative digital marketing strategies including ABM, SEO-driven content creation & conversion optimisation.

Marketing Strategy & Tech

SEO & Paid Media

Midstream Lighting Case Study

Midstream Lighting

Discover how Huble optimised Midstream Lighting's existing paid media strategy to generate high-quality and quantity leads cost-effectively.

SEO & Paid Media

Website Design & Development

Osram Case Study

OSRAM

Learn how Huble created an immersive and dynamic magazine to showcase OSRAM’s lighting products and expertise.

Creative

Navigance Case Study

Navigance

Learn how Huble supercharged Navigance’s marketing success by moving them to the HubSpot CRM - and by building lead-generating inbound strategies.

HubSpot Implementations

Communication Solutions Provider Case Study-1

Communication Solutions Provider

Discover how Huble helped a communications provider continue to engage with its target audiences through the use of paid media during the pandemic.

SEO & Paid Media

Atlas Copco Thumbnail

Atlas Copco

Using growth-driven design, we helped Atlas Copco create a brand-neutral website to educate prospects and drive traffic & leads for its different brands.

SEO & Paid Media

Creative

Automic Case Study

Automic

Learn how Huble Digital helped Automic managed their $1.6 million Paid Media spend.

SEO & Paid Media

Digital Post Solutions Case Study-min

Digital Post Solutions

Learn how Huble Digital helped Digital Post Solutions launch a full-service inbound marketing strategy with HubSpot implementation.

SEO & Paid Media

Marketing Strategy & Tech

Creative

DTS Solutions Case Study-min

DTS Solutions

Find out how we helped two-way radio equipment and infrastructure supplier, DTS Solutions increase its organic traffic using SEO and content creation.

SEO & Paid Media

Marketing Strategy & Tech

Creative

Lakeland Industries Case Study

Lakeland Industries

With support from Huble Digital, Lakeland Industries now markets its products more effectively across Europe via HubSpot optimisation & content creation.

Marketing Strategy & Tech

Creative

Motorola Solutions Case Study

Motorola Solutions

Find out how we helped Motorola Solutions grow organic website traffic to their global websites

SEO & Paid Media

Resound Case Study

Resound

Learn how Huble Digital helped Resound launch a brand new pillar page, topic cluster and blogging program.

Marketing Strategy & Tech

Creative