Securing consistent brand messages in the UK and USA

Working closely with a US-based PR agency, the Huble Digital PR team was able to utilise and repurpose US content for the UK media — and vice versa.

A second market research project looked at customer behaviours in the UK and USA and compared the results. This resulted in consistent media coverage in both regions and created media interviews at different UK-based media events.

Jason Grunberg
Jason Grunberg
Vice President of Marketing

"The Huble PR team is incredibly responsive — I’ve never felt like I wasn’t their most important client. From the outset they worked to understand our total brand and marketing efforts to connect the regional story to our global brand and marketing strategy. They identify and deliver the right opportunities and help us to drive awareness with the right journalists and publications so that there is a true understanding of what information we can provide, rather than just focusing on ‘who we are’."

Effective US and UK collaboration

A UK & US PR campaign needs focused project managers and open communication to ensure that both teams keep informed. 

The Huble Digital project manager had weekly calls with the US counterpart and the client to make sure that every piece of content was consistent with Sailthru messaging, but tailored to each market. 

The media relations team in the UK & US regularly shared story ideas based on the latest news topics and successes. 

Monthly impact reporting to the client made sure that both campaigns were delivering the desired results, but also allowed us to pivot quickly to industry changes.
Bespoke Team Images 13-1

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