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Zivver
Discover how Huble empowered Zivver to transform their SEO strategy and optimise their website for conversions
SEO & Paid Media
Website Design & Development
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Critical user journey mapping, UX optimisation, and web design
OAG, a global travel data provider, engaged Huble for help rebuilding and optimising their home page from the ground up.
As one of the oldest data aviation companies, OAG has a heritage of providing highly robust and information-rich datasets for multiple industries. But their home page failed to reflect their status as leading travel data experts. Another problem: their home page didn’t do enough to highlight their core offering, leading to a rocky buyer’s journey and missed opportunities to convert customers.
To solve these issues and generate more business through their website, OAG needed a strategy-obsessed HubSpot partner with expertise in web design, user experience (UX), and crafting effective customer journeys. They found their ideal partner in Huble.
With our research in hand, we mapped the ideal critical user journey for the home page. To ensure a seamless user experience and easy navigability, we recreated the website menu to better help visitors find the information they needed.
Under our new user journey, visitors are given a greater opportunity to learn about OAG’s offering and what datasets could be used to solve their problems. Unlike the original page, which pushed visitors to book a call with a sales rep, the primary call-to-action for the new homepage is to get users to access a dataset that would fit their needs. Reflecting this, we added a module to spotlight their most popular datasets. Qualified leads and visitors who identified their desired datasets were then invited to speak to a representative or request a data sample.
We worked with OAG to improve their copy with stronger, clearer ‘action words’ to guide users through their buyer’s journey. We also reworked and added or removed several modules. For example, we positioned OAG as industry leaders by adding testimonials and the logos of OAG’s most prominent clients to the social proof section of the home page.
Old home page vs. New home page:
“This has been our first engagement with Huble and we are delighted with the results so far. Their expertise have allowed us to identify our key customer journey and produce a beautiful, optimised website - all of which has resulted in a better customer experience. We can't wait to get started on the next phase of the project!”
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