In this article, we showcase website projects we've developed using HubSpot, highlighting the impact of HubSpot CMS in developing effective website solutions and illustrate the value of working with an experienced partner.
This blog post was first posted in March 2018 but has been updated and in August 2024.
Even in today’s AI-first world, your website remains the first impression potential customers have of your business, even as technology evolves.
It's crucial that your website not only captures attention but also reflects your brand effectively. A CMS like HubSpot, combined with HubSpot’s Content Hub, ensures your website is engaging, informative, and user-friendly.
HubSpot's CMS provides the tools to create visually stunning and responsive websites, while the Content Hub helps centralise and manage your content.
Sites that convert: examples of websites built in HubSpot
Explore ten websites we've built using HubSpot's CMS Hub. Each project highlights different objectives, industries, and goals, demonstrating the platform’s versatility in creating a wide range of sites, demonstrating how HubSpot's CMS Hub can be tailored to meet various business needs.
1. Hawksford
Hawksford, a leading global provider of services to corporate and private clients, wanted to improve its digital presence and streamline its operations through a major website redesign.
Working with Huble, Hawksford switched from an outdated CMS to HubSpot and integrated its systems to improve usability and operational efficiency. Huble redesigned the website to better reflect the Hawksford brand, improve functionality and facilitate user interaction across multiple touchpoints.
This collaboration not only modernised the design of the website, but also optimised scalability and usability to ensure a cohesive online experience that supports Hawksford's global goals and growth.
2. Hot Topics
HotTopics, a prominent C-suite community known for bringing together top executives and industry experts, partnered with Huble to revamp their online platform. The team faced challenges such as an outdated website and inefficient content management.
Through a comprehensive redesign, Huble was able to improve key aspects such as brand identity, content curation and usability. The new website now has a modern, visually appealing design and an optimised content structure that improves search engine optimisation and user engagement.
This redesign has not only refreshed HotTopics' digital footprint, but also increased its reach and influence within the industry.
3. Fixflo
FixFlo, a leading provider of property management software, wanted to improve its online presence by converting its website to HubSpot.
FixFlo provided a design file outlining the desired look and feel. Huble reviewed this design, recommended adjustments for pages and modules, and transformed it into a detailed module library with functional specifications. We also delivered training and collaborated on content creation to ensure a smooth transition.
4. BeFoundOnline
BeFoundOnline, a leading SEO agency, sought to enhance their digital presence by moving from WordPress to HubSpot. Facing challenges with flexibility and control on their previous platform, BeFoundOnline aimed for a more hands-on approach with their website to better align with their new, vibrant brand identity.
Partnering with Huble, we began by analysing their new brand book and the existing site’s limitations. We crafted a new sitemap to redefine their website’s structure, transitioning from a dark, corporate design to a more engaging, illustrated style that reflects their refreshed branding. Huble then executed a comprehensive redesign and migration, ensuring the new site was not only visually appealing but also SEO-optimised to meet BeFoundOnline’s high standards.
The result is a dynamic, user-friendly website that offers BeFoundOnline greater control and aligns seamlessly with their updated brand identity, enhancing their online presence and SEO capabilities.
5. OAG
OAG, a global leader in travel data, approached Huble to overhaul their homepage to better reflect their industry expertise and improve user experience. The original site struggled with a cluttered design and ineffective user journey, making it difficult for visitors to navigate and engage.
Huble conducted a thorough audit and user behaviour analysis, which guided our redesign strategy. We created a streamlined, intuitive layout that highlighted OAG's datasets and made it easier for users to find relevant information. The new design incorporated OAG’s updated branding with clean visuals and dynamic elements, improving overall readability and engagement.
We rebuilt the home page from scratch to ensure it was easy to update and maintain. This clean, scalable code allowed OAG’s marketing team to manage the site efficiently.
The redesigned page resulted in a 36% increase in traffic to the “All Datasets” page, a 300% boost in new contacts, and a 280% rise in form submissions, validating the success of the new approach.
You can read the full case study here.
6. Mpro5
Mpro5 was looking for an award winning website that would set new industry standards and showcase their innovative SaaS products for mobile devices. Huble was tasked with creating a website that not only pushed the boundaries of design, but also effectively represented Mpro5's unique offerings.
We began by defining detailed user journeys tailored to different audiences to ensure the site met their navigation and interaction needs with Mpro5's SaaS solutions. Our design process was extensive and interactive, involving numerous iterations to fulfil Mpro5's strategic objectives and the expectations of the target audience.
The design phase introduced non-standard elements, such as angled sections and a ‘glass effect’, which required creative solutions from our developers. This included customised JavaScript animations and unique design features that challenged conventional implementation methods.
The result was a website that stands out in the industry, reflects Mpro5's cutting-edge technology and delivers an exceptional user experience.
7. Isos Technology
Isos Technology, an Atlassian Platinum Solution Partner, wanted to revamp its website to better showcase its thought leadership and improve the user experience. The existing website was visually similar to Atlassian's, which hindered the company's unique identity and did not effectively showcase its extensive content. Huble was brought in to solve these issues and create a website that reflected Iso Technology's innovation and expertise.
We began with a thorough discovery phase to understand Isos Technology's needs, resulting in a new website architecture that would improve navigation and user experience. Huble created a customised HubSpot theme with custom modules and a fresh brand design that differentiates Isos Technology from its competitors.
Our approach included a comprehensive redesign characterised by a vibrant, clean look, moving away from the previous dark corporate look. We developed a new mega menu and blog-powered resource centre to improve accessibility to content and highlight the company's thought leadership. Custom elements, such as curved web modules and a unique visual motif, were implemented to reinforce Isos Technology's brand identity.
The redesigned website not only provided a more intuitive user experience, but also allowed Isos Technology to easily maintain and update the website using HubSpot's CMS. The result was a website that not only highlighted the company's expertise, but also boosted user engagement and conversion.
Read the full case study here.
8. Nanosurf
Nanosurf, a leading provider of atomic force microscopy systems, serves the scientific research, nanotechnology, semiconductor manufacturing and quality control industries. Nanosurf serves a diverse customer base, including leading semiconductor companies and renowned research institutes, and needed a complete redesign and restructuring of its website to meet audience expectations and optimise the user journey.
Huble conducted extensive user journey mapping and strategy sessions to develop a sleek, user-friendly website that efficiently integrates diverse content and opinions. Our design team pushed the boundaries with a bold new look, transforming the brand's visual identity.
To accommodate the highly customised design, we implemented creative solutions for functionality while ensuring the site was easy for Nanosurf to manage.
9. SDG Group
The SDG Group commissioned Huble to redesign and rebuild their global website to ensure it met their various regional and language-specific needs. This project required aligning with SDG Group's ongoing logo redesign and integrating these changes into the website development.
The strategy focused on integrating a comprehensive content library from seven regions, merging global and localised content into a cohesive visual experience. This involved creating seven HubDB tables and four blogs with filters and settings for displaying content tailored to users' locations.
Technical requirements included customised page structures and navigations for the different regions, including different menu and footer designs. We developed flexible solutions for managing mega menus, individual dropdowns and region-specific layouts.
The successful delivery of this project was the result of close collaboration between Huble and SDG Group, resulting in a robust, visually consistent global website.
10. Huble
Launched in May 2024, the Huble website underwent a significant redesign to enhance its visual appeal and functionality.
The primary focus was on incorporating dynamic, animated elements that engage users as they scroll through the site. This included the integration of rolling video banners to create a more immersive experience. Our team prioritised ease of use within the HubSpot portal, allowing for straightforward updates to colours and themes, including options for both light and dark modes. This flexibility ensures that the website can easily adapt to different aesthetic preferences and seasonal changes.
Additionally, the blog section features a toggle between light and dark themes, enhancing user experience and accessibility based on individual preferences. To address global SEO needs, the redesigned site includes regional sites optimised for SEO across multiple countries. This strategic approach ensures improved visibility and ranking in diverse markets, supporting Huble’s international reach.
The result is a visually engaging, highly flexible website that aligns with Huble's brand vision and meets the diverse needs of its global audience.
Building a high-performance website with HubSpot CMS
HubSpot CMS offers a versatile platform for building, optimising, and expanding your website, all within a unified ecosystem.
In this overview, we will explore the suitability of HubSpot CMS for enterprise organisations and highlight its key benefits as a robust content management solution.
Who is HubSpot CMS best suited for?
HubSpot CMS is an ideal choice for enterprises seeking a comprehensive, no-code solution to create and manage a high-performance website. It is particularly well-suited for marketing teams who may not have extensive technical expertise but need a powerful tool to design and update their digital presence.
For advanced needs, HubSpot CMS provides extensive functionality and customisation options. While it is user-friendly for those without coding skills, enterprises that require more complex features can benefit from the support of developers. With expert assistance, businesses can create scalable, sophisticated websites that support long-term growth.
Integration within the HubSpot Ecosystem is another significant advantage. HubSpot CMS allows coordination between sales, marketing, and service teams, facilitating lead capture, campaign management, A/B testing, and contact tracking - all from a single dashboard.
Benefits of building your website with HubSpot CMS
The examples presented highlight some key benefits of HubSpot CMS that can help organisations use the platform to deliver stronger digital experiences:
- Unified platform: Integrates with HubSpot’s marketing, sales, and customer service tools, allowing for efficient lead capture, campaign management, A/B testing, and contact management all from one system. This integration streamlines workflows and ensures a unified approach to customer interactions and data management.
- User-friendly design: Facilitates the creation and management of visually engaging websites without the need for extensive programming expertise. This enables marketing teams to independently manage website design and content updates, reducing dependency on technical support and accelerating project timelines.
- Flexibility with developer support: Provides advanced customisation and scalability options when working with developers. This flexibility allows organisations to build and maintain complex websites that can grow with their business, addressing specific requirements and adapting to evolving needs.
- Personalisation capabilities: Features robust tools for delivering customised content and experiences based on individual user behaviours and preferences. This helps teams create more engaging and relevant interactions, fostering increased user satisfaction and loyalty.
- Compliance and security: Equipped with strong security measures and compliance protocols (e.g., GDPR, CCPA) to protect user data and ensure adherence to legal standards. This safeguards organisational and user data, maintaining trust and mitigating risks related to data protection.
- Multilingual support: Includes powerful tools for managing content in multiple languages, which is crucial for engaging a global audience. This functionality supports organisations in broadening their reach and ensuring that content is accessible and relevant across different regions.
- Enhanced brand messaging and visibility: Reinforces brand identity through consistent messaging and design, strengthening brand visibility and recognition. This helps organisations differentiate themselves in competitive markets and effectively communicate their core values.
- Optimised user experience: Supports clean, intuitive layouts and straightforward navigation, enhancing user interaction and engagement. This focus on design makes it easier for visitors to find information and have a positive experience on the website.
- Enhanced engagement with interactive features: Allows for the inclusion of dynamic graphics, multimedia assets, and QR codes. These interactive elements create immersive online experiences that capture users' attention and promote deeper engagement.
- Adaptable design solutions: Offers modular design and customisable themes that can be adjusted to meet changing needs and future growth. This adaptability ensures that the website remains relevant and effective as organisational requirements evolve.
- Performance optimisation: Utilises analytics and reporting tools to track performance metrics, gain actionable insights, and refine digital strategies. This ongoing optimisation helps organisations enhance their website’s effectiveness and achieve better results.
For detailed information on the total cost of ownership (TCO) and pricing options, please find out more about HubSpot’s costs here.
Looking to build your website using HubSpot CMS?
The successful examples of websites built with HubSpot CMS highlight the effectiveness of the CMS in delivering impactful digital experiences.
Your website often serves as a central point of contact for marketing, sales and customer service. Choosing the right CMS is critical to creating a website that attracts customers and drives business growth. HubSpot CMS offers the flexibility, integration and scalability you need to achieve your online goals.
Want to find out how Huble can build your website with HubSpot CMS? Get in touch with our team to find out more about how we can improve your digital presence.
