Tafsquare
Learn how Huble's comprehensive approach led to +6200 new customers and 13x MRR increase for Tafsquare.
Marketing Strategy & Tech
"We wanted to build an online content repository to educate our audience."
Atlas Copco needed an online content repository that it could use to educate its target audience at the awareness stage of the buyer’s journey.
Because the company owned so many brands in the same space, it limited the amount of Inbound and paid marketing activity the company could do. Atlas Copco needed a way to divide sales leads and queries across its range of brands.
To drive interested parties to the brands most relevant to them, Huble developed brand-specific journeys on the brand-neutral website (Vacuum Science World), enabling visitors to get to where they wanted to go.
Because the company owned so many brands in the same space, it limited the amount of Inbound and paid marketing activity the company could do. Atlas Copco needed a way to divide sales leads and queries across its range of brands.
To drive interested parties to the brands most relevant to them, Huble developed brand-specific journeys on the brand-neutral website (Vacuum Science World), enabling visitors to get to where they wanted to go.
Our team of experts that made it all happen
At Huble Digital, our team of specialists have the knowledge and expertise to build incredibly-detailed websites that drive organic traffic - over 70% of traffic to the Vacuum Science World website came from organic search - convert leads and create sales.
Led by our specialist GDD team, Huble Digital helped Atlas Copco to build a portal that creates industry discussion while directing leads to the relevant brand. We worked closely with the internal marketing team to consult them on solutions to their competing brands and had regular communication to ensure we were aligned with their goals.
To turn the Vacuum Science World website into a knowledge base for their clients and prospects, we brought in our team of content experts to help strategise and develop pillar pages for Atlas Copco. Our team drafted new web content, edited blogs and eBooks written by Atlas Copco's technical experts and ensured they were writing on topics they could rank for, including different types of vacuum technologies and levels of vacuum applications.
Led by our specialist GDD team, Huble Digital helped Atlas Copco to build a portal that creates industry discussion while directing leads to the relevant brand. We worked closely with the internal marketing team to consult them on solutions to their competing brands and had regular communication to ensure we were aligned with their goals.
To turn the Vacuum Science World website into a knowledge base for their clients and prospects, we brought in our team of content experts to help strategise and develop pillar pages for Atlas Copco. Our team drafted new web content, edited blogs and eBooks written by Atlas Copco's technical experts and ensured they were writing on topics they could rank for, including different types of vacuum technologies and levels of vacuum applications.
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