Unifying processes for a global certification body with HubSpot

Establishing a standardised tech stack as well as sales and marketing initiatives across regional agencies

Who are they?

The client is a globally recognised certification body that provides a comprehensive range of ISO audit and certification services in various sectors including, but not limited to Food & Sustainability, IT Security & Information Security, and Medical Devices.

With offices in over 60 countries and a team of experienced auditors and technical experts, it has established itself as one of the largest ISO certifiers in the world.

They are committed to helping organisations achieve their goals by providing impartial and reliable certification services that enhance their reputation and competitiveness.

The challenge

The client certifies the management systems of companies in more than 60 countries. For many years it has been its strength to have a regional structure.

With the new capabilities, they wanted to strengthen central reporting and collaborate even better globally - both in terms of speed, quality and competitiveness, including the creation of new business opportunities.

Our solution

Our joint project has successfully established standardised operating procedures for their ISO audit and certification services, as well as a unified tech stack to be used globally.

We were able to consolidate processes across regional offices and develop a plan to unify and standardise sales and marketing initiatives on a global level.

Through our collaboration, we eliminated the need for over 30 different software programs and consolidated all business needs into the HubSpot platform.

We also coordinated a massive data cleansing and migration effort to ensure that the data was clean, free of duplicates, and as enriched as possible.

The results

As a result, the client is now introducing automation into its sales and marketing processes and identifying real opportunities for growth and scalability through the data provided by HubSpot.

The ability to work from a global, unified system has been a game changer for the client, empowering sales and marketing professionals worldwide and fostering a sense of true collaboration with their colleagues around the world.

The stats


sessions to their new global site


new deals


average conversion rate to closed won

Director of Innovation, Growth & Customer Experience

“Huble helped us in Iteration 1 to implement HubSpot Sales & Marketing Hub. HubSpot Sales Hub has been a game-changer for our sales team. It's easy to use, streamlines our processes, and gives us the insights we need to close more deals. With the CRM function in Hubspot Sales Hub, we are able to manage all of our customer interactions and information in one place. It has greatly improved the efficiency and effectiveness of our sales team.”

Global Head of Marketing

“Implementing HubSpot's Marketing Hub for our global rollout across 60 offices and in 32 languages has been a huge success. The platform's versatility and scalability have allowed us to efficiently manage and optimise our marketing efforts on a global scale. The biggest benefit of using HubSpot is its ability to integrate all aspects of inbound marketing, sales and service into one platform, allowing for a seamless and efficient workflow across teams. This helps to streamline processes and improve overall performance.”

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