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Tafsquare
Learn how Huble's comprehensive approach led to +6200 new customers and 13x MRR increase for Tafsquare.
Marketing Strategy & Tech
There are no results
DPS had three websites. These websites, whilst full of useful content, were unoptimised, disconnected in their approach, and had no lead-generating content (eBooks, whitepapers) or landing pages in place.
To make matters worse, organic traffic to these websites was minimal. People just weren’t finding them. DPS knew they had to take action, and quickly.
DPS realised that the best option was to consolidate these websites into one, brand-new website as quickly as possible and then develop awareness of their brand through social media to help it stand out.
It was at this point DPS approached Huble Digital for website development, optimisation and content creation, as this would help them to “stand out” online, rebrand the business and grow their influence.
Huble Digital started by creating a complete Inbound programme for DPS — this included website build and development, search engine optimisation (SEO), content creation, and brand redesign. Everything was documented on a detailed Gantt chart.
Next, the team scraped all of the content from DPS’ current websites as it could be used in the future, and ran buyer persona workshops to refine messaging and build lead-generating content. The team developed an extensive sitemap for the new “launchpad” website, targeting specific keywords relevant to DPS’ industry sectors, service offerings and audience. To launch the website quickly, the team used Growth-Driven Design (GDD) as this would enable DPS to build the most strategically effective website in the shortest possible period of time.
GDD was essential to the success of the website build, development and optimisation process. GDD enabled the Huble Digital team to effectively hit the ground running, delivering DPS a functional website in a short space of time.
As part of the process, the Huble Digital team agreed to build out new web pages on an ongoing basis, ensuring the DPS website continued to grow.
With the website delivered so quickly, the team was able to focus their attention on:
Developing new content assets and landing pages to help support lead generation
Improving DPS’ brand awareness on social media by working closely with the in-house team
Optimising existing pages on the “launchpad” website based on performance
Marketing Manager
“The Huble Digital team not only helped us to create a website that was representative of our business, but also content that increased organic traffic to our website by over 40% and generated leads for our sales team to engage with. They know their stuff and helped us to really maximise the value of what we do.”
Learn how Huble's comprehensive approach led to +6200 new customers and 13x MRR increase for Tafsquare.
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