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Zivver
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Huble Digital worked with GGMS (Gallagher Group Marketing Suite), a US-based marketing and database conversion company, to rebuild its sales, payment, and client onboarding processes from scratch.
GGMS provides tools, templates and educational materials that help real estate businesses capture, nurture, and convert leads into transactions.
While GGMS had been using HubSpot for over a year, the team lacked the capacity to realise the full potential of HubSpot and its feature set. At the same time, their sales, onboarding, payment, and support processes were run using different systems. This made tracking critical metrics like recurring revenue an agonising task. Combined, these factors created a major roadblock to growth.
To remove this roadblock, GGMS needed a partner with experience implementing HubSpot for subscription-based businesses. That’s where Huble enters the picture.
“We had our website with one provider. We had our payment processing through another system. We just had all these different pieces that were not working well together.” — Michael Gallagher, Founder, GGMS
To remove GGMS’ barriers to growth, Huble needed to maximise how they used HubSpot. This also meant connecting many of their business functions within HubSpot. But this project didn’t require system tweaks or upgrades. Huble needed to redefine their business processes from scratch, including sales process, onboarding, and continued support.
The goals included:
The perfect HubSpot setup isn’t created in a day. The first five months of the engagement were spent documenting and then redeveloping GGMS’ business processes and configuring their Sales Hub and Service Hub enterprise accounts. We meticulously laid out each step and provided HubSpot onboarding and training across their sales and service teams.
As GGMS is a subscription-based business, it was important to build processes and set up HubSpot to enable the team to confidently manage new business, as well as subscription upgrades and downgrades. To do this, Huble created a new sales playbook that redefined GGMS’ entire sales funnel.
“We’re now processing payments using the new HubSpot Payments — which is saving us a tremendous amount of money on transactions fees.” — Michael Gallagher, Founder, GGMS
In an effort to eliminate costly third-party tools, Huble helped GGMS test and roll out HubSpot Payments — making it one of the first companies in the world to do so. GGMS is now able to handle all of their quoting and payment needs exclusively in HubSpot.
GGMS continues to consistently improve their revenue, experiencing a month-over-month growth of 10-25%
With the new June 2022 release on Payments Object reporting, GGMS is able to have a complete view of their business, including gross and net payments received or fees paid, all within the HubSpot platform.
Lastly, by implementing HubSpot Payments, GGMS is saving countless dollars in transaction fees.
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