This article explores three scenarios where global HubSpot support plays an important role. We’ll discuss how a strong support framework helps organisations navigate challenges, adapt solutions to their evolving needs, and set up their teams for success in various markets.
HubSpot is often used by SMEs and mid-sized companies that are focused on growth and market expansion. These companies often operate in multiple locations, with teams in different countries and languages, and may be going through rounds of investment or entering new markets.
A centralised CRM system is critical to maintaining the consistency and quality of marketing and sales processes. Timely and effective support is essential to manage this complexity and ensure smooth operations.
In today’s evolving business landscape, companies are constantly growing and adapting. A solid foundation in data and technology is crucial to support this growth and change. While quick fixes may seem appealing, the true value lies in having a well-structured system that can handle diverse tools, complex integrations, and regional customisations.
Scenario 1: You have sales and marketing teams in different countries with different requirements
Imagine your organisation operates with sales and marketing teams distributed across the US, Europe, and Asia. Each team faces distinct market dynamics, customer preferences, and regulatory environments.
For example, the US marketing team might manage core assets and broad, data-driven campaigns targeting a wide audience. The German team would focus on localised content, ensuring compliance with GDPR regulations and running targeted campaigns for specific industries within the region. Meanwhile, the team in Asia might adapt their strategies to account for cultural differences and diverse consumer behaviours, creating campaigns that resonate with local audiences while respecting regional nuances.
Given the diverse needs of global teams, working with multiple agencies for HubSpot support can be inefficient and fragmented. Instead, partnering with a single global support agency provides a cohesive approach. This agency understands your overall strategy and context, ensuring consistent support across all regions.
Why you need HubSpot global support in this scenario
Centralised change management and governance are crucial for maintaining a consistent and effective HubSpot environment across all regions. A global support partner ensures that HubSpot is managed and governed centrally, preventing any regional or small team changes from negatively impacting other users worldwide.
They provide expertise in customising HubSpot configurations to fit each region's needs while maintaining a unified system. This involves designing and implementing workflows that align with local sales processes and marketing strategies without disrupting global operations.
Additionally, global support partners deliver localised training that addresses specific regional requirements and regulations, ensuring that all teams use HubSpot effectively and in compliance with local standards. Ongoing support helps manage changes, resolve regional challenges promptly, and keep all teams aligned and operationally synchronised, regardless of their location.
Scenario 2: You are expanding the regions you work in
Expanding into new, smaller regions is a key growth strategy for companies aiming to diversify and reach new customer bases. However, each new market presents unique challenges, such as navigating unfamiliar regulatory environments, understanding cultural nuances, and addressing local consumer behaviour.
This includes managing data privacy concerns, which can vary significantly across regions. For example, adhering to stringent data protection regulations like GDPR in Europe requires specific configurations and processes. Ensuring compliance with these regulations while adapting to local market conditions is essential for maintaining trust and operational efficiency in emerging regions.
For instance, your company has established a strong presence in a core market such as the UK and is now ready to expand its reach to emerging regions such as the Nordics or South East Asia. In these new markets, where sales and marketing efforts are just beginning, it is a major challenge to gain a foothold. Each region presents its own opportunities and hurdles - be it adapting to local consumer behaviour, complying with regional regulations or formulating messages that resonate with different target groups.
A company expanding into the Nordics, for example, will have to adapt to local languages and cultural nuances, while also addressing various digital marketing trends and compliance issues. Similarly, entering the Southeast Asian market might require adapting campaigns to different local customs and utilising unique regional channels for lead generation and market penetration. This also extends to the design of assets; for example, marketing materials in Southeast Asia may need to reflect different cultural aesthetics and preferences compared to the UK. Tailoring the visual and thematic elements of your campaigns ensures they resonate more effectively with local audiences.
Why you need HubSpot global support in this scenario
A global support partner is essential for effectively managing new market expansions with HubSpot. They provide critical guidance and hands-on support for configuring HubSpot to meet the specific needs of each new region.
This includes assisting with data privacy and subscription settings that can be tailored to comply with local regulations, such as GDPR in Europe or data protection laws in Southeast Asia, based on the requirements provided by your compliance team. While compliance responsibility remains with the customer, a HubSpot partner familiar with these regional regulations can ensure the system is configured in a way that aligns with your compliance strategy.
Additionally, they help establish new sales pipelines and settings that suit regional sales processes and market conditions. A global support partner can also create and customise reporting dashboards to track region-specific metrics and set up lead management rules tailored to each market.
By providing these customised configurations and insights, a global HubSpot support partner optimises your go-to-market strategy and scaling processes, helping you avoid common pitfalls and ensuring successful expansion into new regions.
Scenario 3: You have global teams that needs 24/7 multi-language support
International presence means that your HubSpot platform must effectively support diverse functions around the clock. This includes addressing urgent technical issues, managing active marketing campaigns, and providing real-time guidance to teams speaking different languages.
Additionally, change governance and management are crucial to ensure that any updates or modifications are implemented in a controlled manner, preventing disruptions and maintaining consistency across global operations.
For instance, while your marketing team in New York is just beginning its workday, your customer support team in Sydney might be dealing with an urgent issue that needs immediate resolution. Similarly, your sales teams in Singapore and Paris may need real-time assistance in their respective languages to troubleshoot problems or optimise their campaigns.
Why you need HubSpot global support in this scenario
A global support partner delivers continuous, around-the-clock assistance to address any platform-related issues promptly, no matter the time zone. They ensure that your team can raise both routine tickets for minor issues and high-alert tickets for urgent, critical situations that require immediate action.
Additionally, multilingual support bridges communication gaps, allowing teams to receive help in their native languages. Whether it’s troubleshooting a technical issue, optimizing a campaign, or providing strategic guidance, a global support team ensures smooth and timely operations.
An agreed Service Level Agreement (SLA) guarantees that support requests are handled within specified timeframes, enhancing operational efficiency and maintaining productivity across all regions. This structured approach improves the overall user experience, keeping your global team aligned and effective despite geographical and time differences.
Huble's HubSpot support: tailored solutions for global success
When managing HubSpot support across global operations, enterprises may find that HubSpot's standard support is not always sufficient for navigating complex, region-specific challenges.
Here’s how Huble can address the specific issues faced in the scenarios outlined earlier:
- Diverse regional requirements
For enterprises with sales and marketing teams spread across different countries, Huble’s tailored solutions ensure that HubSpot configurations meet local needs. Huble’s expertise allows for custom setups, workflows, and reporting that align with the unique market dynamics and regulatory requirements of each region.
- Expanding to new markets
As you scale from a core market to new regions, Huble provides strategic guidance and implementation support to help you efficiently adapt HubSpot to these new areas. Huble’s services ensure that your localised campaigns, data management, and growth strategies are integrated and aligned with your global objectives.
- Multi-language support 24/7
For global operations needing continuous support across time zones and languages, Huble offers round-the-clock assistance. Huble’s global support ensures that your teams receive timely help with technical issues, campaign management, and real-time guidance, regardless of their location or language. This proactive support keeps your HubSpot platform running smoothly and efficiently around the clock.
How Huble supports your global HubSpot needs with HubSpot Managed Services
Huble offers tailored solutions designed to address the complex challenges of managing HubSpot across global teams.
Let’s have a closer look at our HubSpot Managed Services.
HubSpot Managed Services: Global, 24/7 HubSpot Support
For businesses operating globally, round-the-clock support is essential. Huble’s 24/7 HubSpot Managed Services ensure your teams receive continuous assistance, troubleshooting, and expert guidance whenever and wherever needed.
Our international team of over 175 professionals provides personalised support, whether you’re covering for staff absences, resolving complex system issues, or enhancing your team's HubSpot expertise.
We offer various levels of support, including:
- 24/7 Daily HubSpot User Support: Our team provides guidance on completing HubSpot tasks through video tutorials or live calls.
- 24/7 HubSpot Administrative Operations: From building workflows and landing pages to setting up sequences, we assist with day-to-day operations.
- 24/7 HubSpot Solution Architecture & Change Control: Our HubSpot Solutions Architects manage the architecture and configuration of your HubSpot environment, ensuring it aligns with your evolving business needs.
With our Service Level Agreement (SLA), we deliver customised support that’s aligned with your unique system architecture, ensuring your HubSpot platform operates smoothly and efficiently, no matter the region.
By partnering with Huble, you get strategic, expert-driven support that ensures your HubSpot platform remains optimised for global success.
Maximising global success with tailored HubSpot support
From customising configurations to regional requirements, to scaling to new markets, to providing 24/7 multilingual support, the challenges organisations are facing can be complex and require a strategic approach.
For global businesses looking to maximise their HubSpot investment and streamline their support processes, it's important to assess their current needs and consider how specialised global support services can improve their operations.
Huble offers a comprehensive range of services designed to effectively manage this complexity. Whether you need specialised support for different regional teams, assistance expanding into new markets, or round-the-clock help across time zones, Huble provides the expertise and flexibility required to ensure your HubSpot platform is functioning correctly and aligned with your global goals.
Contact the Huble team today to find out how our customised solutions can drive your global success and ensure your HubSpot platform is optimally aligned with all your business needs.
