The results

Avison Young saw several benefits from the migration to HubSpot, including:
  • Faster response times and improved customer service thanks to centralised data that allowed brokers to draw up a prospect or customer’s files and view their needs within a matter of seconds.
  • Adoption of data-driven decisions for based on the metrics Avison Young now has access to, including how well they did in last year’s vertical, how fast they’re growing, and how competitive they are.
  • Simple streamlining and scheduling of events through the CRM system helping employees feel in control of their day-to-day.
  • Simpler team workload management thanks to all their customer data being stored in a centralised database that allows for quick task reassignment while also safeguarding against task duplication.
  • Enrichment of leads thanks to up-to-date prospect and customer information stored in a single hub that can be passed onto sales or customer support, if needed. 

How our hard work played out in numbers:

  • User adoption rate (active users %): 90% vs. 23% in Apto
  • Average order size increase (H1 2022 vs H2 2021): 24.5% increase
  • Improved customer retention (no. of repeat deals per customer) (H1 2022 vs H2 2021): 1.11 vs 1.25
  • Deals created (H1 2022 vs H2 2021): 10,021 vs. 6,919
  • Win rate (H1 2022 vs H2 2021): 59% vs. 75%
  • Meetings booked: 6,619 (96% increase from last year)
  • Calls made: 29,432 (55% increase from last year)

Additionally, management now has visibility of the entire North America pipeline and a single customer view, allowing them to forecast on a rolling 90-day cycle, allocate resources more effectively, and enhance collaboration and communication within the organisation.

The stats

90 %

HubSpot adoption by Avison Young’s brokers

16500

deals created in the year following the launch of HubSpot

25 %

increase in average order size
Phoebe Scott
Phoebe Scott
Global Director of CRM, Avison Young

“Using a CRM platform is about building your technology to amplify your team’s expertise. A CRM should be designed to suit your team and the requirements they need to do their day-to-day work.”

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