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Whitetail Properties
Learn more about Huble's impact on Whitetail Properties' & Sales and Marketing Operations.
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Latour & Petit is a well-established Belgian real estate agency with six agencies, including three in Brussels.
They provide a range of services such as property sales, property rentals, rental management, and investment services.
To address the challenge of generating leads for the various target audiences, a comprehensive strategy was devised.
This involved setting up specialised campaigns on Google Adwords, each dedicated to a specific client profile. The campaigns were designed to deliver leads that align with realistic KPIs defined for each target group.
To achieve a steady lead flow for all target audiences, an experimentation system was implemented. This involved identifying and testing various levers to determine the most cost-effective and efficient ones.
The insights gained during this phase allowed for a more intelligent allocation of the advertising budget. This approach ensured that the agency's lead generation efforts remained effective and steady regardless of market seasonality and competition.
Learn more about Huble's impact on Whitetail Properties' & Sales and Marketing Operations.
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